Recent Articles

How to Generate Buy-In From Your Athletes and Organization

Mental toughness isn’t born, it’s built. Brian Cain breaks down how daily habits, identity, and standards create the resilience that wins.

The 3 Keys to Lock in Your Focus

Mental toughness isn’t born, it’s built. Brian Cain breaks down how daily habits, identity, and standards create the resilience that wins.

The One Skill That Puts You in the Top 1% of Coaches

Mental toughness isn’t born, it’s built. Brian Cain breaks down how daily habits, identity, and standards create the resilience that wins.

Mental Imagery and 5 NCAA National Championships

Mental toughness isn’t born, it’s built. Brian Cain breaks down how daily habits, identity, and standards create the resilience that wins.

From Bullpen to Cy Young, How Process-Based Focus and A Success Checklist Turned Corbin Burnes’s Career Around

Mental toughness isn’t born, it’s built. Brian Cain breaks down how daily habits, identity, and standards create the resilience that wins.

The #1 Drill You Can Do to Train Your Mental Game: Baseball Performance Journaling

Mental toughness isn’t born, it’s built. Brian Cain breaks down how daily habits, identity, and standards create the resilience that wins.

How to Build a Championship Culture That Wins Year After Year

Mental toughness isn’t born, it’s built. Brian Cain breaks down how daily habits, identity, and standards create the resilience that wins.

How Olympic Medalists Refocus After a Mistake (and How to Train It)

Mental toughness isn’t born, it’s built. Brian Cain breaks down how daily habits, identity, and standards create the resilience that wins.

How to Coach Time Management and Organization so Athletes Preserve Energy for What Matters

Mental toughness isn’t born, it’s built. Brian Cain breaks down how daily habits, identity, and standards create the resilience that wins.

How to Go From Being The Best To The Best Ever!

Mental toughness isn’t born, it’s built. Brian Cain breaks down how daily habits, identity, and standards create the resilience that wins.

Earn It Everyday

Mental toughness isn’t born, it’s built. Brian Cain breaks down how daily habits, identity, and standards create the resilience that wins.

Creating Your Identity and Confidence Conditioning – Charlie Smith, MPM

Brian Cain sits down with Charlie Smith, MPM for a powerful conversation on identity, confidence, and how elite performers train their mind.