Develop mentally stronger athletes while becoming a better leader and coach.

Introducing The Mental Performance Mastery (MPM) Certification, the first online certification dedicated to teaching you how to become a master at coaching the mental game.

Join the free Insiders List below to save $200 on the Certification and get the chance to register early—before the public registration opens in November 2024.

Hi, I’m Brian Cain, and I’ve been helping world-class athletes develop their mental game for over 20 years now.

As a sought-after Mental Performance Coach, I talk to coaches and trainers every day who ask some version of the same question…

  • How can I get my clients/athletes to be motivated more consistently and develop the routines and habits they need to be at their best?
  • How can I get my athletes to stay focused and calm under pressure when the game is on the line, and help my clients make better decisions, even when it’s hard?
  • How can I get my clients/athletes to stay positive and consistent when they’re not seeing the results they want or performing at the level they expect?
  • How can I get my clients/athletes to refocus and get back on track when they “mess up” their diet, miss a workout, or have a bad game… without letting one “failure” spiral into more struggles?

In other words: everyone wants to know how to help people be at their best when it matters most, reach their goals, and achieve long-term success.

These are coaches who are top-of-class when it comes to content knowledge and coaching the X’s and O’s. They know how to coach the fundamentals. They know the best strategies for helping their clients and athletes get stronger, leaner, and more conditioned.

But at the end of the day, many of these professionals are left with the nagging feeling that something’s missing. More often than they’d like to admit, their teams still struggle when it matters most and their clients fizzle out and disappear after a few months, failing to reach their goals, failing to realize their full potential.

After working with thousands of coaches, trainers, and athletes in all sports, at all levels, I’ve come to an overwhelming conclusion:

The BIGGEST PROBLEM in coaching is that most coaches and trainers don’t know how to help the people they coach develop the mental skill set it takes to consistently be at their best, reach their goals, and achieve long term success.

I’ve spent the past 20 years developing and testing a proven system that provides the tools and resources you need help those who call you “coach” overcome the mental barriers that trip them up and build the habits, behaviors, and routines they need to do to achieve their goals and perform at a high level – even when it’s hard.

And now, for the first time ever, I’m making it available to you.

The Mental Performance Mastery (MPM) Certification opens for a limited time in November 2024.

To maintain a high-quality experience and ensure all my students get the support they deserve, I only open doors to the Mental Performance Mastery (MPM) Coaching Certification Course twice per year.

The general price is $97 per month for 12 months (or $997 if paid in full).

HOWEVER… to reward those who are serious about continuing their education, I offer a $200 discount to any coach who joins my free Insider’s List. As an Insider’s List Member, if you choose to join the Certification when registration is open, the $200 discount will be automatically applied to your shopping cart.

This allows you to get into the Certification at the special, Insider’s List rate of $79 a month for 12 months—or save an additional $151 and get in for $797, if paid in full.

“I have one HUGE regret from your training… I didn’t do it sooner. The MPM Certification has changed my life and the lives of those around me. It’s having an impact on generations. You gave me motivation and more importantly you gave me the tools to stay motivated and how to help others do the same.”

Jonathan Meyer, MPMLewis County, WA

“Brian, out of the three certifications I completed this year as it pertains to coaching this is by far the best certification program I have ever been a part of. The content was manageable and easy to read and comprehend. Personally, I felt my life getting better and more organized with each pillar I read. Reading the chapter and immediately doing the module online was key in the transfer of learning process. Thank you for making me a better coach.”

Anthony Mason, MPMWaldorf, MD

“Brian, your MPM Certification is awesome and has helped me as a coach and and our program immensely. I can’t thank you enough!”

Kevin Manzer, MPMHead Boys Basketball Coach, Norfolk Catholic High School - Norfolk, NE

“Thank you for putting together an absolutely incredible, helpful, and applicable course. These strategies for coaching mental performance will carry over to my career and I am incredibly excited to put them into practice on myself and with the athletes/clients that I work with!! The course was brilliantly put together, very easy to follow, clear, and every topic/strategy makes perfect sense! What a wonderful experience it has been and I’ve learned so much from you that I can apply to my coaching.”

Ofer Mogilnicky, MPMOntario, Canada

“Brian, I just wanted to say thanks for your MPM certification course. It has given me tools to take my business to the next level. I recently hosted an online event here in the UK where we had 270+ attendees. It was a massive success and wouldn’t have been possible without the skills I have acquired since becoming MPM Certified.”

Chris Hunt,

“I wanted to express my gratitude towards you and all you do for the MPM coaches. This COVID year could have easily sucked the life out of me, but learning how to have an elite mindset has helped make it one of the best years in memory. You have given MPM Coaches a framework to work with not only teams, but also individual athletes and business owners. I am now able to walk the walk and have learned to reframe so many negative situations. In the process, I’ve lost 32 pounds and never felt better! The MPM Cert training helped me in the classroom, on the field and at home. So thank you. You are truly changing lives in ways you don’t even know.”

Kevin Grammens, M.Ed.,

As a former Major League Baseball player, I can assure you, with 100% certainty, that what separates great players and coaches from good ones is their ability to work the mental game. Period.  If you value getting optimal results from yourself or your team, there is no excuse not to invest in your mental performance abilities. The Mental Performance Mastery Certification is THE resource on all things mental performance coaching.”

Jonah Bayliss, MPMProve Yourself Right Consulting Group

“It (Mental Performance Mastery) changed my life completely. I went from a high school strength and conditioning coach to working with colleges and international teams as well as top sales people. This has worked for me and it will work for you if you’re willing to put in the work.”

Tyler Pazik, MPMPazik Performance Group

“The MPM Certification has helped me better reach the hours my clients are not with me. Helping them get out of a funk and back on track as well. Overall it has made me a more confident coach and my clients are seeing longer lasting results. The tools and assessments are amazing!”

Brad Webb, MPMPersonal Trainer, Mental Performance Coach

“I played Major League Baseball and then went back and did a Masters Degree in Sport Psychology.  What you get with Brian Cain’s MPM Coaches Certification is far better than what I got with my degree program.  In The MPM Certification Brian teaches you want to actually do.  It’s completely focused on application and how to coach mental performance.  This is the best mental performance training program available for coaches and is what I teach in my position as the director of mental performance with the Atlanta Braves.”

Zach Sorensen, MPMDirector of Mental Performance, Atlanta Braves, 2021 World Series Champions

“When I registered for your course, I had NO intentions of working with athletes. Currently, I coach clients with drug, alcohol and other addictive & destructive behaviors. The biggest trigger resulting in return to these destructive behaviors is between their ears. I’ve been fortunate enough to incorporate many modalities in therapy including Cognitive Behavior, Mindfulness, Yoga,  EFT Tapping and hypnotherapy. Without a doubt, your curriculum is by far the best. I’m grateful that you’ve taken the time to compile your knowledge and share with us. Putting these pillars into practical application in my field is going to save lives!


Lisa Hickey, MPM
The content in your MPM Cert is amazing and extremely relevant.  It has helped me define a system that I can put to use within my organization.
Brandon Cullen, MPMMADabolic, LLC

“Three years ago I invested into Brian Cain’s MPM Certification. After 10+ years in the basketball coaching and training world, the MPM Certification gave me the tools and knowledge to coach all sports, all levels, around the world. I’m impacting more lives and making more money than ever before and LOVING it everyday.”

Jeff Becker, MPMCEO, Passion4Ball

“When I invested into Brian Cain’s MPM Certification I was working a full time job in a very successful career that loved.  Once I started working with Brian in a 1-1 coaching capacity, I knew that I was meant to be a MPM Coach.  In just over a year I have done six figures in MPM Coaching and I literally teach what’s in his MPM Certification to my clients in both the athletic and corporate world.  This certification is what you are looking for if you are wanting to get results as a coach and do what works.

Todd Cetnar, MPMAuthor and Creator of The 3 Pillars of Elite Results

Take Your Coaching to the Next Level. Help Your Clients or Athletes Perform Their Best When it Matter Most. Build a Thriving Business or a Team That Wins.

Being able to coach the mental side of performance is like an ‘unfair advantage’ that will instantly help you rise to the top 1% of your industry and build teams that WIN.

Here’s just a small taste of what you’ll learn in the MPM Certification:

  • Peak mental skills used by the world’s top performers to develop an elite mindset. Through my work with athletes, coaches, and teams in the NFL, NBA, MLB, and NHL (to name a few), I have learned that the common denominator of successful teams, athletes and top performers is that you have to be in control of yourself before you can control your performance and achieve your goals. Inside the course, I’ll share how you can use the same mindset strategies utilized by the pro’s to level-up your coaching and guide your clients, athletes, or team to greater success than they ever thought possible.
  • The best drills, strategies, and tools to develop peak mental performance in those you coach — and when to use them. From teaching clients how to stay positive and refocus when they’re not seeing the results they want or expect (yet), to helping athletes stay calm under pressure when the game is on the line, we’ll cover the strategies and exercises you can use to get those you work with performing to their highest potential FAST.
  • How to build a winning culture so that you (and those you work with) can succeed where others fail. Whether you’re a fitness professional or you coach athletes in a team setting, building trust is key for creating a culture of positivity, motivation, encouragement, and discipline — and down right crucial for building teams that win year after year and a business where clients stick around long term and happily refer you to everyone they know.
  • Routines and habits of excellence. By coaching those you work with to develop routines and habits so they can rely less on willpower, you pave the way for greater consistency, and compliance. Your clients will actually stick with your programs and coaching long enough to get results. Your athletes will start to show up and perform their best when it matters most. They achieve their goals and max-out their potential. You build a thriving business of clients who stick around or a team that wins.
  • Self-control and discipline. Discover how to teach the value of consistency and controlling what you can control now over “quick fixes” that aren’t in your best interest for long-term results.

“The material you have put together is absolutely fantastic. I just finished reading through the workbook… highlighted a ridiculous amount and took so many notes! I am so excited to continue to learn! I teach a Leadership Academy course at a high school and am already putting some of this material into the curriculum, seeing amazing results and looking forward to more in the near future!”

Jeremy Haselhorst, MPMMental Performance Coach

The best coaching certification program on the planet! Packed full of absolute MUST have knowledge, tools, and resources for anyone who calls themself “coach.” The MPM Cert allows for you as a coach to grow your skills to get the most out of those you coach and to to deepen the impact made upon their lives.”

Ethan Miller, MPMAuthor, Speaker, Athletic Director, Central Springs High School, Spencer, IA

The MPM Cert has helped me better reach the hours my players aren’t with me. Helping them get out of a funk in summer ball or in their other sports and our players who are now off in college or pro ball to get back on track as well. Overall it has made me a more confident coach and my athletes are seeing longer lasting results both at the HS level and beyond. The tools and assessments are absolutely amazing!”

Jon Fitzpatrick, MPMAthletic Director, Indianola High School, IA

Everything you could ever need to coach mental performance is in the MPM Certification Course. You will find yourself in elite company of MPM members that are always willing to assist.”

Chris Lavoie, MPMLavoie Consulting Group

“As coaches we are always looking to add coaching tools to our repertoire, but the MPM isn’t just another piece to add. The MPM certification will transform everything you do as a coach.  It will make your practices more efficient, it will allow you to get more consistency out of your players, it will teach them and you how to perform when the pressure is on. The MPM certification isn’t a piece to add to your repertoire, it is everything you need to compete, and help your athletes to compete, at a high level.”

Andrew Harris, MPMHarris Mental Performance

“I was recently promoted to President of Allie Beth Allman & Associates Real Estate Group in Dallas, Texas.  I’ve been incorporating a lot of the Mental Performance Mastery (MPM) system that I learned through Brian when I was a baseball player at TCU and more recently from taking his MPM Certification Course. Our agents have really bought into the mental performance aspect of business, and going through this course has made me a much better leader, speaker and person. I can’t say enough good things about the program from my time as a player and now in the business world.  If you want to maximize your potential, this course is a must do.”

Keith Conlon, MPMPresident of Sales, Allie Beth Allman & Associates

“The MPM Certification has helped me become better and more knowledgeable on the mental game. I have read/listened/studied quite a bit of Brian’s material in the past, however this certification is the ultimate resource for learning the mental game. I feel more confident than even in teaching and discussing the mental game.”

Kevin Guzzo, MPMAthletic Director, St. Joseph Schools, Michigan, USA

“There’s a major mental performance component that they just don’t teach in the military, first responders courses or in law enforcement training.  This course and the strategies that I learned about mental performance have been extremely valuable with our officers and first responders to help them stay cool under pressure and segment and separate from the stress of the job and their lives beyond the badge.”

Joey Williams, MPMCaptain, Univ. of California Berkeley, Police Dept.

Todd Cetnar, MPMSpeaker/Author

Cory Worf, MPMOwner CrossFit Weddington

Charlie Smith, MPMSpeaker

Become a better leader. Become a better coach. And help your athletes succeed.

This is your opportunity to master a skill that will have a positive effects in every area of your life—all while making you and your athletes fundamentally better at your jobs.If you want to develop a winning culture of excellence, learn how to rebound from setbacks, and train unshakable focus and confidence, then…

I invite you to join my free Insider’s List and become a Mental Performance Master. You’ll save $200 on the MPM Certification and get the chance to register early—before I open the course up to the public in November 2024.

Without a firm grasp of how to teach and coach the mental side of performance, being the best, most effective coach or trainer you can be is next to impossible.

I have taken what makes the world’s top coaches, athletes, and teams successful and distilled it down into a group of fundamental, trainable mental skills that make up what I call The 10 Pillars of Mental Performance Mastery that I teach inside the Course.

The 10 Pillars of Mental Performance Mastery are a proven system that I have developed over my entire career that teach you how to train an elite mindset, build a winning culture, and develop the mental skills your clients and athletes need to consistently achieve long-term success.

These are proven strategies and practices, discovered in the trenches of helping real people transform their lives, that you can apply to help the people you work with or coach finally reach their full potential and get the results they want and deserve.

What are the 10 Pillars of Mental Performance Mastery?

I have taken what makes the world’s top performers successful and distilled it down into a group of fundamental, coachable and trainable mental skills that make up what I call The 10 Pillars of Mental Performance Mastery (MPM).  This is EXACTLY what I do when I work with these high achievers and it’s what I cover in depth in the MPM Certification Course.

PILLAR #1 – Elite Mindset

Without the right mindset, your clients and athletes will continue to struggle with doubt, thinking they “just don’t have the mental toughness” needed to reach their full potential.  As you start coaching your clients to have an elite mindset, they will start to see setbacks — things they used to think of as “failure” — as an opportunity for growth, and that makes a HUGE difference in the results they will achieve.  As you learn to grow and train your clients mindset, you will finally be able to help them blast through mental barriers that have held them back and help them realize their true potential.

PILLAR #2 – Motivation and Commitment

No one is able to reach big goals or max out their potential without high levels of motivation and commitment — this is something we know.  When adversity comes knocking — as it always does — the level of motivation and commitment one has will largely determine whether they push through and stick with it, or whether they give up.  By learning how to coach the SKILL of motivation and commitment, you can help those you coach develop the grit needed to stick with it even when things get hard and they don’t feel like it.

PILLAR #3 – Focus and Awareness

Distractions, negative self-talk, and letting mistakes get to you are a sure way to derail performance.  Athletes who succeed don’t do so because they somehow evade trials and challenges.  They succeed because they develop a SKILL SET that allows them to overcome the challenges and trials they face — and coaching focus and awareness is a crucial component of helping them be able to do that.  With your coaching, your clients and athletes will finally be able to display a highly trained level of present moment focus and self-awareness so they can block out distractions, navigate adversity, and perform consistently at their best and shine their brightest when it means the most.

PILLAR #4 – Self-Control and Discipline

Elite performance requires hard work and dedication.  There’s no way around that.  Similarly, the pressures of competition are demanding — mentally, physically, and emotionally.  When you begin to intentionally and consistently train the skill of self-control and discipline in those you coach, you will notice that they are better able to:

  • Refocus when facing the inevitable obstacles (have a bad game, battling nerves before a big game, negative comments/expectations of parents, or when they get off the rails on their personal training program, etc.)
  • Calmly evaluate different challenging scenarios and make the most effective decisions. As the self-control and discipline “muscles” strengthen, expect your clients and athletes to be able to make objective decisions under pressure, rather than being run by emotion.
  • Embrace the process — good and bad — as an opportunity for growth.

PILLAR #5 – Process Over Outcome

One of the biggest battles your clients and athletes face is this: finding the energy and initiative to do the day-to-day, mundane tasks necessary to reach their goals, even when they don’t feel like it.  By coaching your clients in the process over outcome skill set, you can teach them how to redirect their focus to what is within their inner locus of control — and drive the actions needed to achieve the desired outcome.  This allows them to develop an appreciation of focusing on what they can control, letting go of what they can’t, and aiming for daily improvement.

PILLAR #6- Meditation and Mental Imagery

Whether we’re aware of it — or not — the mental images our clients and athletes create and carry around (both positive and negative) have a direct impact on their physical and mental performance.  When you begin to coach the skill set of mental imagery and meditation, you will notice that your clients are better able to stay calm under pressure and focus on the present task, rather than getting caught up in the past or future.  You will also increase give them one of the best tools they can use to increase confidence through and advanced form of preparation, that none of your coaching competition is using because they don’t have a simple process.  In the certification course I give you the exact mental imagery and meditation scripts I use and that alone makes this course worth it when you factor in how often you can use those scripts with your clients and athletes.

PILLAR #7 – Routines & Habits of Excellence

After nearly two decades of working with the world’s top coaches and athletes, I can conservatively say that a good 50% of elite performance and goal achievement happens OUTSIDE of work out techniques, fundamentals, or any other physical element.  Consistently performing at a high level requires the ability to modify behavior and develop the structure needed to execute the plan.  High performing coaches know the power of routine — they know how to build and break habits in their clients and they have a certain amount of structure that they coach their clients on that guide what they do each day when they are away from you.  Those who fly by the seat of their pants or let their feelings dictate what they will do and don’t do are destined to fall short of their potential.

PILLAR #8 – Time Management & Organization

The more automated and organized one’s day is, the more self-discipline, energy, and focus there is to direct toward the most important things.  There is a direct correlation between one’s time management and their ability to exhibit more willpower and show up for a competition or workout and be at their best.  Every decision made each day is like a “withdrawal” from your bank account.  And on the flip side, every decision put on automation, requiring minimal mental thought or energy is like a deposit.  The best coaches teach effective time management and organizational skills to their clients so that they can preserve energy and focus for the things that REALLY matter.

PILLAR #9 – Leadership

Elite performance is a team effort.  In order to help those you lead reach their full potential, you have to work on becoming a more effective leader and also teach leadership skills.  Learning to become a better leader creates the opportunity to take your success — and the success of those around you — to greater heights than ever before.  Many coaches will fall short because their leadership skills aren’t intentional or trained, they are just a result of doing what they have seen others do.

PILLAR #10 – The Right Culture

After working with the world’s top programs and organizations — in every sport and at nearly every level — I noticed something: The best of the best do things differently that the rest of the pack.  There is a championship culture within elite performing teams that dictates how they treat each other, how they respond to adversity, and their ability to consistently perform at a high level regardless of sport or level.  As a mental performance mastery certified coach, you will be able to help your clients and athletes establish the right culture individually and collectively to achieve maximum and legendary success.

Want to learn how to coach mental performance?

The MPM Coaching Certification will help you coach the mental side of performance so you can help your clients & athletes consistently perform their best, overcome any obstacle, and stay focused under pressure. Complete the form below to join the Insider’s List and SAVE $200.