Attention Athletes, Coaches, and Parents of Athletes:

Mental Performance is the key to unlocking unshakeable confidence, forging unbreakable mental toughness, and gaining an (almost) unfair edge over the competition

… so why are so many athletes leaving it up to chance?

And why are so many coaches flat out ignoring it?

I’m going to break down exactly why — and what YOU can do to avoid missing out on this crucial aspect of peak performance.

If any of the following describe you…

  • You’re an athlete who’s tired of working your butt off in practice, in the weight room, and in your conditioning… only to still struggle to perform up to your TRUE potential when it really matters…
  • You “try” to be more mentally tough… but it doesn’t feel like you’re getting anywhere, and you’re starting to think you just “don’t have what it takes”…
  • You know you can perform at a higher level than you currently are, but you’re not sure what’s missing…
  • You want to discover the mindset secrets the world’s top athletes use to perform at an elite level — and learn exactly how you can use these same methods to take your performance to the next level…
  • You’re a coach/parent who’s tired of seeing your athlete(s) fall short of their potential because they lack confidence or mental toughness… and you’re looking for a step-by-step program they can use to master the mental game…
… you are in exactly the right place.

Introducing, 30 Days to Mental Performance Mastery: Develop the 10 mental performance skills every athlete needs to reach their TRUE potential.

30 Days to Mental Performance Mastery is a step-by-step course that helps athletes develop the mental performance skills needed to perform at the highest level possible—consistently and reliably.

Join the FREE Insider’s List now and save $200.

Spots open twice per year for a limited time. Join the free Insider’s List now to be one of the first to know when the course opens in DECEMBER 2019—and save $200 of the full retail price.

Hi, I’m Brian Cain, world-renowned mental performance coach.

Over the past 18 years, I’ve had the honor of working with many of the world’s top coaches, athletes, and athletic programs, including:

  • Coaches, athletes, and teams in the NBA, NFL, NHL, MLB, and PGA.
  • UFC world champions Georges St-Pierre, Vitor Belfort, and Rich Franklin.
  • MLB Cy Young Award Winners David Price and Jake Arrieta.
  • Heisman Trophy Winner Kyler Murray
  • The most prestigious athletic departments around the country, including: The University of Alabama, Auburn University, Florida State University, The University of Oregon, and Yale University (to name a few).
  • 100’s of high school and college athletes

Here’s the “secret” elite performers know that other athletes and coaches are completely missing: As the talent gap closes, the difference between an average athlete and an elite athlete lies in their mental performance.

I’ve seen this time and time again with the thousands of athletes I’ve worked with.

Unfortunately, most athletes and coaches are leaving this crucial aspect of athletic performance up to chance. Or, just as bad, they’re flat out ignoring it.

Here’s the TRUTH that you need to know about mental performance if you’re dedicated to becoming the best athlete you can be…

Just ask them: What other athletes and coaches are saying…

When I met Brian Cain I thought that training your mindset was impossible, that sport psychology was for someone who was weak and that you only grew mentally from working hard. What I now realize is that you can train mentally just like you train physically and if you want to be the best you must work with someone on your mental performance because at the highest levels everyone has the physical abilities and it’s your mental game that makes all the difference. Brian Cain changed my mindset, sharpened my habits, and helped me be a World Champion for seven years. Working with him changed my career for the positive and he will have the same effect on you and your career.

Georges St-Pierre13x Ultimate Fighting Championship
Welterweight and Middleweight Champion

It’s no coincidence that the first year I worked with Brian Cain full time I had the best year of my career. He gives you drills and a way to work on your mental game that is just like going to the ice to work on your hockey skills. I can’t believe it took so long to learn that you can coach the mental game just like the physical game. I won’t play another season without him in my corner.

Connor Murphy2011 National Hockey League 1st Rd. Pick, Chicago Blackhawks
Team USA Ice Hockey

I hooked up with Coach Cain when I was in college at SMU. The training I got from him there I still use in my NFL career to this day. I look around at other guys and smile because I know I have worked with the best and have had the mental training that it takes to be successful at the highest level.

Courtland SuttonFormer SMU Football Player
2018 NFL 1st Rd. Pick, Denver Broncos

I started working with Brian Cain when I was a sophomore in high school. There’s no doubt that his mental performance mastery coaching was a huge part of my development into a first-round pick. I can’t imagine not having had his coaching. I hear his voice in my head every day.

Cole Winn2018 Major League Baseball 1st Rd. Pick, Texas Rangers

The impact that working with Coach Cain had on our program and on me as a head coach in just 3 days was tremendous. His simple approach to coaching mindset, culture, leadership, routines, and focus will get you better results.

Carolyn KiegerHead Women’s Basketball Coach, Marquette University
2018-2019 Big East Champions

I started working with Brian when I was at TCU and still consider him one of the most influential people in my career. If I ever need anything, he is just a phone call away. He is like that for all of his clients. You can’t put a price tag on the value of having him as a corner man for your career.

Matt CarpenterFormer TCU Baseball Player, St. Louis Cardinals, Major League Baseball All-Star, World Series Champion

Anytime I have a question about how to improve my performance, I call Brian and it’s like we haven’t missed a beat. He is the best in the world at what he does and was the missing link in my performance. Even though he had never touched a rodeo rope, he was crucial to me winning my first World Championship.

Donene Taylor2016 Professional Rodeo Association, Tie Down Calf Roping World Champion
The Uncomfortable Truth:

Physical training alone isn’t enough to reach your TRUE potential and perform at an elite level.

What’s the biggest difference between an athlete who consistently performs at an elite level, competing with the confidence and mental toughness needed to max out their TRUE potential, day in and day out…

… and one who falls apart under pressure and leaves you shoulder-shrugging, wondering…  why can’t I play better consistently? Why do I fall apart when the game is on the line? Why do I lack the mental toughness to be at my best when it matters most?

The difference is mental performance.

It’s mental performance that’s responsible for developing the mental toughness to STEP UP when the game is on the line.

It’s mental performance that’s responsible for developing the habits and routines needed for performance consistency, day after day, game after game.

And it’s mental performance that holds the key to unlocking unshakeable confidence so that you can withstand the ups and downs of competition and TRULY reach your full potential.

And this is true at the high school, college, and even professional level of sports. Every time.

As you know, when it comes to improving athletic performance, there are many areas you can focus on:

  • Strength and conditioning
  • Sport-specific skills/technique
  • Nutrition

All important. But none of them will make up for a lack of mental preparation and skill. 

Sports are 90% mental, but we work on our “mental game” less than 10% of the time… and that’s a BIG problem.

Why are many athletes and coaches spending so little time on an aspect of athletic performance that plays such a significant role in success?

Here’s why this is happening: Most people — athletes, coaches, and parents of athletes — are stuck in a “fixed” mindset. As a result, they believe that mental skills like confidence, mental toughness, focus, etc. are attributes someone either has or they don’t.

So if someone struggles with any of these mental skills, they just assume “that’s just how they are”, and there’s nothing that can be done about it.

That, or they simply don’t know how to TRAIN mindset in a structured, consistent way, so they fail to address it.

So they spend all their time focusing on the physical side of performance, thinking that’s all they can truly impact — hoping that will be enough.

But guess what? This approach is wrong.

DEAD wrong.

And that line of thinking will never allow athletes to truly realize the level of success they are capable of. 

But there is good news…

A fact EVERY Athlete Must Know: Mental performance is a skill set you can train and develop just like any fundamental sports skill

It’s true:

Just like you can train your body to develop the proper technique to dribble a basketball or throw a pitch, you can train your mind to become more focused, resilient, and confident.

But it won’t happen by accident. You have to train your mind intentionally —  with consistency, structure — and proven methods for success.

Some of the mental skills you need to be successful include:

  • An elite mindset. As you learn to grow and train your mindset, you will finally be able to blast through mental barriers that have held you back for so long.
  • Motivation and commitment. When adversity comes knocking (as it always does), will you push through… or fold? You can develop the “staying power” needed to remain strong and focused when things get hard.
  • Controlling what YOU can control. There are a thousand-and-one things you can’t control. Incredible power is found in being able to identify what you CAN control and directing your energy and focus there.
  • Focus and discipline. Being able to identify and consistently do the things that will have the greatest impact on reaching your big goals.
  • Confidence. Learning how to create unshakeable belief in yourself and your ability so you can perform consistently under pressure and navigate adversity.
  • Self-awareness. Being able to recognize challenges before they happen, and develop the self-regulation to get back on track when things pull you off track.
  • Routines and Habits of excellence. Elite performance is the product of having go-to strategies and methods you use as part of pre/during/post competition routines.

These mental performance skills — and others like them — are what I’ve been helping athletes develop for nearly two decades.

And it never fails: As they begin to master the “mental game”, their confidence GROWS…

Their mental toughness propels them to new heights as they become an unstoppable force

…. And they finally start performing up to their TRUE potential — consistently and reliably.

That athlete who used to perform well in practice… but fall apart when the lights of competition come on? They learned how to leverage a few very specific, proven strategies to “turn off” stress and anxiety before a competition so they can go out and dominate.

The athlete who used to let one bad play or one bad game send them spiraling into an inescapable “slump?” They’ve learned how to quickly overcome these challenges, refocus on what they can control, and get back to peak performance in a matter of seconds.

THAT’S the kind of difference mental performance training can have. And those are just two small examples.

Thousands of other elite athletes are already experiencing the benefits mastery the mental side of performance.

Now it’s YOUR turn.

I have taken what makes the world’s top performers successful and distilled it down into a group of fundamental, trainable mental skills that make up what I call The 10 Pillars of Mental Performance Mastery.

For the first time ever, I’ve created a step-by-step program that will help YOU develop these crucial mental performance skills.


30 Days to Mental Performance Mastery: Develop the 10 mental performance skills every athlete needs to reach their TRUE potential

I created the 30 Days to Mental Performance Mastery Course to be an athlete’s field guide — a step-by-step process — for developing the mental performance skills needed to perform at the highest level possible, consistently and reliably.

Here’s how the course works:

The most powerful mental performance training methods, and how to use them to level up in your sport.

Inside the course, I will be teaching you the same methods I’ve used with top athletes in every sport, at every level — from high school on up through the pros. In the past, you’d have to pay BIG money to work with me in-person and get access this vault of mental performance training secrets, but I’m going to hand you all of my best material inside this course.

30 powerful lessons.

Each lesson, delivered through a combination of HD video and the physical workbook that will be sent to you, is designed to help you develop the 10 Pillars of Mental Performance Mastery. Rather than viewing these as 10 isolated skills, think of them as complementary. They integrate together, overlapping seamlessly to create Mental Performance Mastery. And after 30 days, you will have a solid foundation for each of these skills to propel your results to the next level.

10 minutes per day.

Each day for the next 30 days, you will complete one “lesson” in the workbook and watch the video associated with that lesson through the online portal. Simple. Efficient. Workable for almost any schedule.

Exactly how to put what you’re learning into action.

Throughout each lesson, you will be prompted to put what you’re learning into action by applying the strategies, methods, and tips provided in that day’s lesson into YOUR sport and YOUR life. Don’t worry, we’ll take it one step at a time, and I’ll show you how to integrate these new skills and practices into your schedule as seamlessly as possible.

Get the 140+ page workbook mailed directly to your door.

The 30 Days to Mental Performance Mastery workbook is your “secret weapon” for all things mental performance. This is where you will map out your personal Mental Performance Mastery plan, and a resource you can refer back to as needed in the future.

100% money-back guarantee.

Try the Course for a full 30-days. Watch all the videos and read the workbook to decide for yourself if it’s right for you. If it doesn’t help you master the mental game, email within 30 days and I’ll refund 100% of the price. You can even keep the workbook.

30 Days to Mental Performance Mastery opens for a limited time in December 2019.

Join the Insider’s List to be one of the first people notified when the program opens and to receive an exclusive $200 discount off of the full retail price.

Is 30 Days to Mental Performance Mastery right for you?

I want to be clear: 30 Days to Mental Performance Mastery is unlike any other course out there. We’re not going to waste time waxing poetic on all kinds of theory and jargon.

This course is about ACTION! I’m going to hand you the tools, strategies, and skills you need to develop unshakable confidence, forge unbreakable mental toughness, and create the habits and routines needed to perform your absolute best.

That said, the course isn’t for everybody. Here’s how to know if the course is a good fit for you right now.

The 30 Days to Mental Performance Mastery Course IS for you if:

  • You’re an athlete who’s tired of falling short — and you know you have more in you.
    Working hard on the physical side of performance and feeling like you have every amount of talent, skill, and drive to be great… only to struggle with things like confidence or mental toughness can be extremely frustrating. If you are tired of falling short of your potential and you’re ready to break through the barriers and take yourself to another level, then this is the program for you.
  • You’re an athlete who refuses to accept being “average”, and you’re looking for something to help you become ELITE.
    Within some of us is the drive to be great. Here’s what you need to know about mental performance: 1) Most athletes aren’t tapping into this incredibly powerful aspect of performance, and 2) Unless you are intentionally improving YOUR mental performance, you are leaving results on the table. If you truly want to figure out what you’re capable of, and you want to get an edge up on the competition while you’re doing it, mental performance is your answer.
  • You’re committed to taking ACTION.
    To get the most out of this (or any) training course, you have to put what you’ve learned into action. That’s why I’ve structured things the way I have. In just 10 minutes a day for the next 30 days, you can begin to master the skills needed for mental performance mastery.
  • You’re the parent or coach of an athlete (or athletes) who’s tired of seeing those you care most about fall short of their potential because they lack confidence or mental toughness…
    Nothing is more gut-wrenching than watching YOUR kid, or the athletes on YOUR team, struggle with lack of confidence and mental toughness while you sit idly on the sidelines, wishing there was some way to help them. This is where the 30 Days to Mental Performance Mastery Course comes in. Mental performance skills like confidence, mental toughness, focus (and many more), are TRAINABLE skills anyone can develop. And the 30 Days to Mental Performance Mastery course is exactly what your athlete needs to learn how.


Throughout my career, the majority of my time has been dedicated to working in person with teams or individuals.

However, the challenge with one-on-one, in-person coaching is two-fold: 1) the kind of investment required simply isn’t feasible for many people, and 2) as one person, the amount of people I can work with is extremely limited.

That’s why I knew the greatest potential for impact was to create a self-guided program that contains all of the best strategies, tips, and methods I use with one-on-one clients.

And that’s why I’m making 30 Days to Mental Performance Mastery available for a fraction of what it costs to work with me one-on-one. I want to get this in the hands of as many athletes as possible!

To reward athletes who are serious about performing their best (or coaches/parents of athletes who want to see those they care most about reach their FULL potential), I offer a $200 discount to anyone who joins my free Insider’s List.

Yes, I want to join the Insider’s List!

The No Risk “MPM Athlete” Guarantee

The best part about 30 Days to Mental Performance Mastery is that you don’t have to wait months or years before kinda, maybe, sorta seeing a result.

Need more mental toughness THIS SEASON? I’ll share the secrets I’ve used to help athletes level-up their mental toughness for an IMMEDIATE impact.

Overwhelmed by big goals that seem insurmountable? I’ll show you exactly how to break complex goals down into manageable, actionable steps you can take TODAY.

The format of this course is laid out so that you’re taking ACTION every day and learning a very specific, powerful skill to you can apply immediately to improve your mental performance.

As long as you’re an athlete currently competing (whether that’s in-season or off-season), chances are you’ll have DOZENS of opportunities over the next 30 days to see real, tangible, measurable IMPACT on your performance.

And if for whatever reason you don’t feel like you’re any closer to having the mental performance needed to take your performance to the next level, simply send me an email at [email protected] within 30 days and I’ll send back every dollar.

30 lessons. 10 minutes per day. A lifetime of impact.

Powerful words. And true.

Imagine something for me, if you will:

What if…

  • You could stop hoping to have the confidence you need to be at your best… and instead, you knew how to CREATE that kind of confidence, whenever you need it?
  • You could face the most debilitating obstacles and challenges of competition — pregame anxiety, refocusing after making mistakes, fear of failure — with ironclad mental toughness, knowing you can overcome any adversity that comes your way?
  • You could walk away from each practice, each game, each day knowing you are truly performing to the best of your ability — consistently and reliably.

What would that do for you?

How would it change your athletic performance?

Your fulfillment as an athlete?

Your LIFE?

If that doesn’t sound life-changing, I don’t know what does.

Because it has been for me, and for the thousands of athletes I’ve coached and mentored.

You don’t have to spend nearly 20 years becoming a master of all things mental performance like I have to accomplish this, either.

I can teach you, right here in this course, over the next 30 days. You can take the best of what I’ve discovered…

… All the tips, strategies, and methods I’ve used to help athletes in all sports, at all levels take their performance to the next level…

… And you can start developing the 10 mental performance skills needed to reach your TRUE potential within the next 30 days.

Everything you need for more confidence, more mental toughness, and more of the mental game needed to take your performance to the next level is within your grasp.

Yes, I want to join the Insider’s List!