How to Establish a Winning Culture: The Road to Omaha Part 7 of 7

by Brian Cain, MPM

Coaches must know how to establish a winning culture.

Sure, you’ll have leaders on your team. But they will not rise to the occasion accidentally. They will fall to the level of leadership you establish.

A winning culture starts with you.

And therefore, it must start with your own self-awareness.

Are you aware of all the skill sets required of champion coaches?

If not, let me remind you.


Skill #1: An Elite Mindset

Become familiar with one very important word.


You have never been to the super regionals, yet.

You have never won a conference title, yet.

You have never had a conference player of the year or 1st Rd Pick, yet.

All of those wins and more are available for you, if you have the mindset that anything is possible.

And with Mental Performance Training anything is possible.

But, it’ll take work.

Mental Performance Training is all about putting into action all the things you know you should do.

Putting into ACTION all the things you KNOW you should do.

Mental Performance requires knowledge and action.

Knowledge – Action = Zero

Knowledge + Action = Championships

You’ll need to be committed.


Skill #2 – Motivation and Commitment

Have you convinced yourself and your players that to achieve something you’ve never achieved before, you’ll have to do things you’ve never done before?


Let’s get started.

Make sure your players know WHY they are doing what you are requiring of them.

They’ll wake up for 6:00 AM workouts, if they know WHY it matters.

They’ll do that drill for you for the 100th time, if they know WHY it matters.

They’ll go all out for every single pitch, if they know WHY it matters.

All of that matters because your team goals matter.

That’s motivation.

Next, you’ll need a daily commitment.

Do a little a lot.

Everyday, you and your players need to complete a list of actions they will commit to. Make sure these actions are aligned with your team goals.

Once you set your team goals (motivation) and commit to doing them (because you know they are valuable), then it’s time to drill down and focus.


Skill #3 – Focus and Awareness

You know you can achieve whatever you want. (Elite Mindset)

You’ve set a goal and you’re committed. (Motivation and Commitment)

Great.  Enter life’s challenges.

Things happen. Distractions are all around us.

And they are not all bad.

Some distractions are shiny, otherwise fun and valuable offerings.

But, if they don’t align with your goals then I don’t care how good it seems.

Stay focused on what matters.

Become aware of when you’ve lost focus.

Consistency in your success checklist is the only thing that will get you to where you want to be.

Enter skill #4  


Skill #4 – Self Control and Discipline

That goal you asked for …

It’s not just going to show up.


You’ll have to work for it.


Without wavering.

Until it happens.


It’ll take discipline.

But that’s trainable.


The biggest lesson you can teach your athletes is that they will have to act even when they don’t feel like it.


That 5:00 AM alarm …

Yeah. It’s not fun.

They won’t “feel like it today.”



But champions do it anyway.



The more you take action despite your feelings about it, the closer you’ll be to claiming that championship.


Which is why once you define that goal, set it down.

You can’t be married to the outcome and just sit around hoping it’ll come.


You have to be engaged in the process.


Skill #5 – Process Over Outcome

How many times have you admired someone who achieved something you want?

Did you ever ask them how they did it?


“Wow! Amazing. Congrats. How did you do that?”


What you are really asking them is …. What was your process for getting here?


When you find a champion who is willing to share their process, listen.

And take notes.


They will tell you it wasn’t easy.

Because nothing great is ever easily won.


They will tell you it took sacrifice.

But, you can reframe the idea of sacrifice into a decision. Decide to commit to what it takes.


If you are lucky, they will tell you all of the habits you need to implement into your day to achieve what you want.


Write down those habits and then do them.


Of course, you’ll have to schedule them in.


Skill #6 – Time Management and Organization


Why do D1 college baseball teams have 6:00 AM workouts?


Because there are so many other things those student-athletes have to get done in a day. But, that team workout has to happen first. Hence 6:00 AM (2 hours before any other class is scheduled to start)


Do your players need to wake up at 5:00 and be in the gym by 6:00?


Maybe not.


But, you can’t guess at these things.


Make sure you and your players know all that needs to get done in a day and when it’ll get done.


People aren’t good or bad with time management and organization.

They are intentional or not intentional.  They are either trained in this skill or they are not and it’s up to you as the coach to train them.


Champions are intentional with their time.

People who don’t make it to the championship are usually not intentional with their time.


Want to learn more about all of these skills?

Read up my The Road To Omaha Series.

I talk about all of these skills in great detail.


Even better, join my certification course and get the blueprint for each skill and all the drills I use to enhance each one.

Champions have a system.

Many of them use the system I built for them.

You can have that system too.

COACHES: What you should do now…

Want to learn more coaching strategies to master the mental side of performance? Join my COACHES INSIDERS LIST and I’ll keep you updated on my next Mental Performance Mastery Certification.

If you found today’s video helpful, and you’re interested in more cutting-edge mental performance coaching strategies, the MPM Certification is for you.

Inside the course, I’ll show you how to:

  • Get your athletes to perform their best when it means the most by using a SYSTEM to create an elite mindset.
  • Compete at a higher level, more consistently—while managing distractions and adversity—by establishing the right routines.
  • Create the championship culture you need to develop elite athletic leaders and cultivate a clear vision that keeps everyone motivated and juiced up.

Drop your info below to learn the systems and secrets I use to help the top coaches in the world compete at an elite level—year after year.