The World's Leading Authority on Mental Performance

Cutting-edge strategies to help you achieve the elite mindset, habits, and performance consistency required to succeed at the highest levels of competition

The Mental Performance Mastery (MPM) Certification

The first online course dedicated to teaching coaches and fitness professionals how to coach the mental side of performance.


Learn the habits, routines, and mindset your clients and athletes need to consistently perform their best, overcome obstacles, and achieve long-term success.


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Who is Brian Cain?

Proven over 18 years. Trusted by elite performers worldwide.

Brian is a #1 International best-selling author and one of the world’s foremost authorities on mental performance. His mental performance training strategies have been used by thousands of elite performers and top athletes worldwide, including industry-leading companies like Burton Snowboards and Fuddruckers, UFC World Champions, multiple NCAA National Champions, and hundreds of athletes in the UFC, NBA, PGA, NFL, NHL, and MLB.


LEARN MORE ABOUT BRIAN CAIN