Cutting Edge Strategies to Help You Achieve The Elite Mindset, Culture and Consistency Required to Succeed at The Highest Levels of Competition

The World’s Leading Authority on Mental Performance

Brian Cain

Creator of The MPM Coaching Certification Course

Brian is a #1 International best-selling author and one of the world’s foremost authorities on mental performance. His mental performance training strategies have been used by thousands of elite performers and top athletes worldwide, including industry-leading companies like Burton Snowboards and Fuddruckers, UFC World Champions, multiple NCAA National Champions, and hundreds of athletes in the UFC, NBA, PGA, NFL, NHL, and MLB.

Learn More About Brian

The Mental Performance Mastery (MPM) Certification

The first online course dedicated to teaching coaches and fitness professionals how to coach the mental side of performance.

Learn the mindset, habits and routines your clients and athletes need to consistently perform their best, overcome obstacles and achieve long-term success.

Learn More

30 Days To Mental Performance Mastery For Athletes

Mental Performance is the key to unlocking unshakeable confidence, forging unbreakable mental toughness, and gaining an (almost) unfair edge over the competition.

Master the elite mindset, routines and mental performance skills it takes to have unshakable confidence and the mental toughness you need to give yourself the best chance for success and win.

Learn More

Take a FREE Course

For Coaches

Help your athletes master the mental game so they can consistently perform their best, overcome any obstacle, and stay focused under pressure.

In this FREE MiniCourse, Brian Cain will teach you how to:

  • Get your athletes to perform their best when it means the most by using a SYSTEM to create an elite mindset.
  • Compete at a higher level, more consistently—while managing distraction and adversity—by establishing the RIGHT routines. 
  • Create the championship culture you need in your program to develop elite athlete leaders and cultivate a clear vision that keeps your people motivated and juiced up.

Learn More

For Athletes

Tired of falling short of your potential? I’ll teach you the systems and secrets I use to help world-class athletes perform at an elite level.

In this FREE MiniCourse, Brian Cain will teach you how to:

  • Unlock your potential and make adversity your advantage by developing an elite mindset.
  • Become a machine of consistency by establishing the right performance routines and habits of excellence.
  • Get clarity on WHO you are, WHAT you want—and discover the behaviors you must start and stop to get the results you’ve been lacking.

Learn More

Work with Brian

1-on-1 Coaching

Start achieving your potential and get the results you’ve been missing by working directly with Brian 1-1.

Learn More

Keynote Speaking

Educate, empower and ENERGIZE your audience to get results with Brian’s unique and one of a kind keynote.

Learn More

Team Consulting

Brian works directly with your team to create the elite mindset, culture and consistency it takes to win.

Learn More

Recent Articles

Earn It Everyday

Mental toughness isn’t born, it’s built. Brian Cain breaks down how daily habits, identity, and standards create the resilience that wins.

Creating Your Identity and Confidence Conditioning – Charlie Smith, MPM

Brian Cain sits down with Charlie Smith, MPM for a powerful conversation on identity, confidence, and how elite performers train their mind.

Navy SEAL Sleep Science – Dr. Kirk Parsley

Brian Cain sits down with Navy SEAL physician Dr. Kirk Parsley for a powerful conversation about the science of sleep and performance.

Read all articles