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Here’s what’s possible with the MPM Certification: 7 Coaches share their experiences…

I created the Mental Performance Mastery Certification with one goal: To give you the tools, knowledge, and resources you need to help your clients or athletes master the mental game so they can consistently perform their best, overcome any obstacle, and stay focused under pressure.

The 10 mental performance skills every athlete must master for peak performance

As a three-sport standout athlete and captain in high school, I thought I was prepared for success in collegiate athletics.  Man was I wrong.  I quickly realized the meaning of the phrase, “Big fish in a small pond.” Graduating high school with a class of just 89 students may have skewed my reality when it… Read More

Train the pause to help athletes power through adversity with poise and discipline

In 1972 a plane carrying 45 people, including a Uruguayan rugby team and their families and friends, crashed into Andes mountains.  Twenty-nine people survived the crash. A few days later, an avalanche took 8 more lives when it flooded their makeshift shelter. Search parties from three countries looked for the missing plane, but the search… Read More

My #1 strategy for building unshakeable focus during competition

There was only one thought running through my mind: Put one foot in front of the other and just keep moving. My feet hurt. My back hurt. Everything hurt.  Here I was, running the Lighthouse 100-mile run in Northern Michigan (no, that’s not a typo — 100 miles!).  Under my own free will. No gun… Read More

Your top 3 questions about mental performance mastery coaching — answered

When I was first getting into the field of mental performance nearly 20 years ago, if someone would have told me I’d eventually become known as an expert in the industry and build a million-dollar business, I’d have thought they were crazy. And while the trend these days would be to talk all about how… Read More

The truth about elite performance: Why physical conditioning, skill, and talent are only a piece of the puzzle

There’s an interesting phenomenon I’ve noticed throughout my career as a mental performance coach. When I first start working with coaches, teams, or athletes, most initially agree that training for competition is 90% physical and 10% mental. But as we begin working together, and as I introduce them to the idea of “mental conditioning” with… Read More

The Missing Link in Motivation (Tapping into the Power of WHY)

Years ago, as a new high school athletic director, I found myself in a challenging situation. Weighing in around 240 pounds, I was out of shape—and I had completely neglected my personal health. All of my focus was zeroed in on my job. Everything else was an afterthought. And while this may have helped in… Read More

Bookend your days with an A.M. and P.M. routine to combat stress and level-up performance

If you’re like most of the coaches, athletes, and professionals I work with, every day is a battle… A battle to get all you need to get done. A battle to balance work with finding time for other things important to you: family, friends, your health. A battle to find and sustain the motivation to… Read More

The #1 way to take your performance to the next level

I get asked all the time, “Coach Cain, what’s the number one thing I can do to grow my business and take my performance (or the performance of those I coach) to the next level?” My answer has never been more clear than it is right now: Be more intentional about who you are, what… Read More

MPM Strategy: Building the Right Culture by Connecting Past and Present

A HUGE part of being an effective leader is mastering the skill of being able to intentionally develop a culture that supports your team’s mission, principles, and core values.

This isn’t something done by accident—and this certainly isn’t one of those things you either “have or you don’t.” Learning how to cultivate the right culture is a skill you can learn.

The confidence confusion: How to build unshakeable confidence (and why traditional advice is wrong)

Confidence is the mark of a champion. It’s something you need to be an effective coach—and something absolutely crucial for those you coach to reach their goals and perform at a high level.

But there’s also a lot of confusion surrounding confidence…

Can you grow it? If so, how?

Are there specific things parents, athletes—even coaches—do to sabotage it?

I cover all this, and provide my go-to strategies for developing unshakeable confidence in this article.

3 Strategies For Forging Unshakeable Focus

During the 2018-2019 college football playoffs, as Nick Saban and Dabo Sweeney attributed much of their success at powerhouse football programs Alabama and Clemson to the ability to help their team focus, the emails started rolling in. A month later, Bill Belichick of the Super Bowl Champion New England Patriots spoke about the importance of… Read More