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Use Pre/Intra/Post workout routines to help clients and athletes dominate their training sessions with maximum focus

On July 4th in Boston, Massachusetts I walked into a Barnes & Noble and my life changed forever.  I had never read a book start-to-finish at this point in my life—despite being just one year from graduating college. And I definitely had NOT planned on buying one that day.  But I did love baseball. So… Read More

Defeat limiting beliefs and compete with confidence (3 smart strategies for athletes)

In 1954, Roger Bannister shocked the world when he ran the first ever 4-minute mile.   The world of track and field believed breaking the 4-minute mark was an insurmountable human barrier. An impassable obstacle that could not be breached—a physically impossible feat.  But Bannister persisted. And eventually, he broke the world-record and made the… Read More

The goal-setting “secret” top-performing coaches use to make big goals feel achievable

The Mountain of Excellence is a symbolic concept often used in sports. The summit of the mountain represents your goal while the mountain represents the obstacle(s) one must conquer to reach it.  The most interesting part of this analogy is this: While we all dream of what life will be like when we reach the… Read More

Here’s what’s possible with the MPM Certification: 7 Coaches share their experiences…

I created the Mental Performance Mastery Certification with one goal: To give you the tools, knowledge, and resources you need to help your clients or athletes master the mental game so they can consistently perform their best, overcome any obstacle, and stay focused under pressure.

The 10 mental performance skills every athlete must master for peak performance

As a three-sport standout athlete and captain in high school, I thought I was prepared for success in collegiate athletics.  Man was I wrong.  I quickly realized the meaning of the phrase, “Big fish in a small pond.” Graduating high school with a class of just 89 students may have skewed my reality when it… Read More

Train the pause to help athletes power through adversity with poise and discipline

In 1972 a plane carrying 45 people, including a Uruguayan rugby team and their families and friends, crashed into Andes mountains.  Twenty-nine people survived the crash. A few days later, an avalanche took 8 more lives when it flooded their makeshift shelter. Search parties from three countries looked for the missing plane, but the search… Read More

My #1 strategy for building unshakeable focus during competition

There was only one thought running through my mind: Put one foot in front of the other and just keep moving. My feet hurt. My back hurt. Everything hurt.  Here I was, running the Lighthouse 100-mile run in Northern Michigan (no, that’s not a typo — 100 miles!).  Under my own free will. No gun… Read More

Your top 3 questions about mental performance mastery coaching — answered

When I was first getting into the field of mental performance nearly 20 years ago, if someone would have told me I’d eventually become known as an expert in the industry and build a million-dollar business, I’d have thought they were crazy. And while the trend these days would be to talk all about how… Read More

The truth about elite performance: Why physical conditioning, skill, and talent are only a piece of the puzzle

There’s an interesting phenomenon I’ve noticed throughout my career as a mental performance coach. When I first start working with coaches, teams, or athletes, most initially agree that training for competition is 90% physical and 10% mental. But as we begin working together, and as I introduce them to the idea of “mental conditioning” with… Read More

The Missing Link in Motivation (Tapping into the Power of WHY)

Years ago, as a new high school athletic director, I found myself in a challenging situation. Weighing in around 240 pounds, I was out of shape—and I had completely neglected my personal health. All of my focus was zeroed in on my job. Everything else was an afterthought. And while this may have helped in… Read More

Bookend your days with an A.M. and P.M. routine to combat stress and level-up performance

If you’re like most of the coaches, athletes, and professionals I work with, every day is a battle… A battle to get all you need to get done. A battle to balance work with finding time for other things important to you: family, friends, your health. A battle to find and sustain the motivation to… Read More

The #1 way to take your performance to the next level

I get asked all the time, “Coach Cain, what’s the number one thing I can do to grow my business and take my performance (or the performance of those I coach) to the next level?” My answer has never been more clear than it is right now: Be more intentional about who you are, what… Read More