Question for Certified Mental Performance Mastery (MPM) Coaches who are looking to build their coaching practice and increase their influence, impact, and income…

What’s the biggest difference between MPM Coaches who have built successful coaching businesses and the ones who don’t really know what to do with their certification to get started?

Having a mentor and accountability partner(s) to follow and bounce ideas off, the Strength of their entrepreneurial mindset and some basic business/brand strategy.

Perhaps you have experienced or realized that knowing how to coach mental performance and building a mental performance coaching business are two different things.

Maybe you feel like because the coaching you are offering is so valuable, getting clients should be easy.

Don’t confuse simple with easy.

Building a business is not easy.

But it can be simple.

You just have to know what to do and when to do it.

The right steps at the right time make all the difference.

If you are certified MPM Coach who has:

  • An interest in increasing your influence, impact and income by building a coaching business.
  • A desire to make a significant impact in the lives of hard-working clients and athletes.
  • The passion for inspiring personal development in others.

Then you are in the right place.

But the old adage of “build it and they will come” doesn’t really apply to the coaching business. It might work for the football field size Lifetime Fitness or the small coffee shop who gets all the local foot traffic because of their location.

But, building a coaching business requires you to create your own traffic and get your own clients.

If you struggle with:

  • Building a list of interested clients/athletes who want to invest in their mental performance
  • Designing a framework and product/service to sell
  • The confidence to consistently market yourself through social media, email, podcasts, and blogs

Then you would benefit from my 10 Week MPM Group Coaching and Mentorship Program designed specifically for MPM Certified Coaches that teaches you how to put your certification to work and build a coaching business.

Let me know if this sounds familiar. You:

  • Have been trying to post on social media using what you have learned about mental performance
  • Have designed a coaching package that you know will equip athletes with everything they need to propel themselves to the next level
  • Have tried to email and DM people letting them know what you’ve built

But things aren’t really working out the way you want because:

  • It’s taking too much time to find clients
  • You struggle with knowing what to do on a daily basis
  • You just can’t seem to get all the technology aspects together
  • Are questioning if all the money you’re investing in your business will ever come back to you

After all the time you have invested into building a great program, isn’t it time you started getting paid on a consistent basis?

As an MPM coach you deserve to know your work is making an impact and improving the lives of your clients and athletes.

You deserve to know your influence is changing the game and having a direct impact in and out of the athletic arena with your clients.

You deserve to wake up, knowing that your marketing efforts are paying off and more and more people are finding you everyday.

WHY ENTREPRENEURS WHO OFFER COACHING SERVICES FAIL – They don’t have a system for marketing, sales and systematic delivery of their knowledge.

As an MPM Certified coach, I know you have all the fundamental knowledge you need to make an impact in the lives of those who you coach.

  • You routinely post on social media tips for mental performance that you know will help whoever reads it
  • Every minute of your day is spent thinking about what else you can do to spread the word about your coaching business
  • You are not giving up, you work every single day and many hours at night spreading the word about the benefits of mental performance

But maybe that’s the problem.

You are working all those hours, days and nights doing all the things you see other coaches doing.

There is another whole aspect of building a coaching business that if left untaught will keep your potential locked up inside.

You don’t need to be the “best kept secret” anymore. You need and deserve a thriving business.

I see the benefits of creating a system for every aspect of business and I’ve helped other MPM Certified coaches build these same systems so that they can build the income they want.  Coaches like Jeff.

“Three years ago I invested into Brian Cain’s MPM Certification. After 10+ years in the basketball coaching and training world, the MPM Certification gave me the tools and knowledge to coach all sports, all levels, around the world. I’m impacting more lives and making more money than ever before and LOVING it everyday.”

Jeff Becker, MPMPassion4Ball

What you need: A list of all things you need to do and the right chronological order you need to do them in so that you don’t waste time and money trying things that don’t work or have to redo what you did out of order.

The good news is, training your entrepreneurial mindset and learning the systems you need to build and how to maintain them is possible.

If you’ve made it this far, you already sense that learning the skills required of an entrepreneur are crucial for your success as a business owner.

But what you might not know is that this business training will also help you:

  • Stay committed when things get hard and you feel like giving up
  • Create unshakable focus and confidence so that you can consistently perform when with your clients or in marketing your services
  • Master self-awareness to recognize what’s working and what’s not working so that you can make the adjustments that will keep your business growth on track
  • Identify the routines and habits you’ll need to incorporate into your day that will help you grow as a business owner and person. There is no greater personal development journey than that of an aspiring entrepreneur.

Learning these skills will transform your life. These outcomes are possible for you but they depend on your ability to apply the mental performance skills you’ve already learned to yourself and your role as a business owner.

Knowing how to package, market, sell and deliver the mental performance knowledge I spent 20+ years acquiring has been the secret weapon for my own success as a business owner and mental performance coach.

As the creator of the MPM Certification Course, The 30 Days to MPM for Athletes Program, CEO of Brian Cain Peak Performance LLC and one of the World’s most sought after mental performance coaches, I want to re-invest into those who have invested into me and the MPM Certification.

When I’m not training for my next ultra-endurance race, chillin’ with my French Bulldogs and The Bear, working to lower my handicap on the golf course (It’s a process), or coaching MLB All-Starts like Corbin Burnes, I am working to expand my influence and impact with the people I care about most, people like you who have invested into the MPM Certification and build my business as a coach of coaches who are trained to bring their mental performance knowledge to the world.

You see, I designed this 10 week MPM Coaching Course for MPM Certified Coaches to help you close the gap from where you are to where you want to be as a MPM Coach and business owner.


  1. Because this is the course I wish I had when I first launched my business. Yes, I was mentored by Ken Ravizza, the “Godfather of Sports Psychology.” But, I also felt very unprepared for the ups and downs of an aspiring entrepreneur and business owner.
  2. Because almost all of the MPM coaches who I’ve certified who start working with me on their business, immediately feel like they are no longer guessing at what they have to do to be successful. They know. Because I have given them a blueprint and business building playbook.
  3. Because I’ve been a mental performance coach for over 20 years and I know from personal experience the impact and influence MPM coaches can have on coaches, athletes, their programs and the communities they play in and I’ve learned A TON along the way about what to do and what NOT to do when building your business as a MPM Coach.

Having been in your shoes, I have grown more passionate by the day about bringing all my knowledge to you in a group setting so that I can continue to support our MPM Coaches in making as big of an impact and influence as they can in the lives of those who call them “Coach.”

My Story: 

When I got done formally studying under Ken Ravizza and had my masters in sport psychology in 2003 I was ready to take on the mental performance coaching world… The only problem was, nobody knew what mental performance coaching was and I sure didn’t know what to call myself.  Was I a sport psychologist, an applied sport psychology constant, a peak performance coach, a mental conditioning coach, a mental skills trainer… The list went on and on and the more I changed the more my audience got confused.

Potential clients and athletes that I knew I could help didn’t even realize that you could train your mental game just like you can train your physical game by doing drills to develop skills which create a skillset of mental toughness or MPM.

It was a September day in 2005, I was a high school athletic director having spent the last year teaching high school health and PE and coaching football and softball when the phone rang.

It was the ONE moment that changed everything.  It was a college baseball coach I had known who had recently won a NCAA National Championship as an assistant coach and had taken his first head coaching jon.  He said, “hey, I think we want to work with you, but I don’t have a budget and you are in Vermont and I am in California.  How do we do this?”

After negotiating a flight there once a month for experience with no payment for services so I could get started, that coach introduced me to two of his coaching friends, all three teams had their best seasons ever, two had future Cy Young Award Winners on their pitcher staff’s and since then, they have combined to make over 10 trips to the college world series and won two NCAA National Titles.  Two of the three coaches have moved on to the jobs of their dreams in the Southeastern Conference and two of those coaches are now making over $2MM a year as a college baseball coach.  CRAZY RESULTS!!!!

About that same time I was working, for free (2006), with a UFC fighter from Vermont who was training on occasion in Montreal, Canada and next thing you know he introduced me to Georges St-Pierre, one of his training partners who I started working with in 2006. Georges went on to win 13 UFC championship fights and is known as one of the best MMA fighters of all time.

Along the way I penned 45 books, have worked for two different MLB Organizations, been hired, fired, re-hired by coaches who fired me, been fired after having won an NCAA title, wrote press conferences and opening team meetings for SEC Head Football Coaches making $4MM a year, sued and succeeded along the way. 

All the while I have personally hired and fired multiple business and brand building coaches, some of who’s weddings I was in, while personally learning what works, what doesn’t and how to turn a passion into a 7-figure business.  I’ve done that in 3 different years. If I can do it, you can do it.  There is a specific process to follow.

Look, I have gone from a struggling coach who didn’t know how to get started to a coach who pinches himself daily with gratitude and humility that I am able to do what I do and live the life that I live. 

I want to share with you what I learned along the way so you can avoid the same mistakes I did and also follow what works so you can speed up your learning curve.

“Working with Brian 1-1 has completely changed my coaching practice. I went from being a certified MPM coach armed with the knowledge and know how to being a best-selling author, keynote speaker and corporate coach in less than 1 year.  Brian has been there and done that, his 1-1 coaching and group coaching will shave years off your learning curve.”

Todd Cetnar, MPMCEO Cetnar Consulting Group

“When I started working with Brian, I thought it would be fun to go deeper into his MPM Material.  I never imagined that my time with him in a group setting would be so instrumental in me getting my dream job coaching MPM in the MLB.”

Zach Sorensen, MPMMenta Performance Coach, Atlanta Braves

“Brian Cain will pour his soul into you as a member of his group coaching.  He will challenge you, inspire you and give you the tools and push you need to take your MPM Coaching practice to the next level.”

Donene Taylor, MPMRodeo World Champion, Author, Speaker, Consultant

“Brian has helped me better understand the chronological steps you must take to build your brand and position yourself for success as a MPM coach.  The MPM certification is the content you need to do the coaching. But to get clients, you need another skillset and you get that in his group coaching.”

Joe Goodreau, MPMMental Performance Coach, Goodreau Consulting

“I have participated in Brian’s live events and group coaching sessions for the last five years and it has transformed my life.  I’ve gone from a HS baseball coach who had a passion for MPM Coaching to becoming an author, speaker and MPM Coach who walked away from coaching baseball because I was being asked to work with teams in my area almost every weekend.  To say I have made a 10x return on my investment into Brian’s programs is a big understatement.  It’s been much more than that.”

Ethan Miller, MPMConsultant, Speaker, Author, MPM Coach

“I’ve taken the MPM Certification Course and the 30 Days to MPM for athletes. The logical next step to improve myself, my coaching, and my business was to take MPM Group Coaching with Brian Cain. He shared his google drive that contained a wealth of information on each of the 10 pillars. The icing on the cake is the 10 Week live Zoom with Brian and a cohort of successful coaches from around the country. This investment will pay dividends for years to come. “

Kevin Grammens, MPMAnchor Bay Soccer, Target Mentality, LLC

I am excited to offer you:

Brian Cain’s MPM Group Coaching and Mentorship Program

It’s an all inclusive 10 Week MPM Coaching, Brand and Business building course, only available to MPM Certified Coaches that will show you how to apply the 10 pillars of MPM to yourself as you grow your business.

How do we accomplish this?

10 one-hour virtual training sessions over 10 weeks – Yes, it’s from the comfort of your own home. No, it’s not like any zoom call you’ve ever attended. None of the dry and boring lectures where people sign in, turn off their cameras and then check out.

Instead, you’ll get FULL engagement, breakdowns and walkthroughs of how you can grow as an MPM Coach and business owner.

Meaning, from the comfort of your home you’ll learn what it takes to build a successful MPM coaching business and make the impact and income you desire.

ONE unforgettable experience that will change you forever. The coaches I work with, teaching them these coaching and business strategies, are never the same when we finish. They are always more equipped for their entrepreneurial journey.

Oh yeah, and some of my most experienced MPM Coaches and athletes who I have been mentoring for years might just show up for a Q&A. Like I said: ONE unforgettable experience that I want you to walk away from and saying, “Wow, that was incredible.”

Let’s take a look inside the program and what you will learn each week:

Week #1 – Elite Mindset & Walking The Walk

Everything you’ll learn throughout this program will rest upon the foundational belief that all the skills you need to succeed as an entrepreneur are trainable skills. 

Entrepreneurs need:

  • Motivation and commitment
  • Focus and awareness
  • Self-Control and Discipline
  • Routines and Habits of Excellence
  • Time Management and Organization
  • And a LOVE of the Process
  • Strategies for memorization of content for more confident delivery

Sound Familiar?

If you believe that being an entrepreneur requires you to learn a new set of skills and that you are more than capable of learning those skills, then you are halfway there already.

This week we will solidify that belief and show you how having an elite mindset is a prerequisite for building a successful business

You’ll learn:

  • How to embody what you teach
  • How to come across to your clients with sincerity, honesty and be the trusted go-to expert
  • How to apply MPM to yourself as an entrepreneur

We’ll also take a deep dive into Pillar 1: Elite Mindset. I’ll share my google docs with you, giving you access to even more material than what was covered in The MPM Cert. You can use my google docs as models to build out your own program and coaching.

Weeks #2 ,3 & 4 – Branding

Branding is all about who you are as a person and who you want to serve in your business.

Some coaches offer an all access pass to them whenever their client needs them. This is a high ticketed program that not everyone will be able to afford.

Others want to be fully available but only during the scheduled sessions. This will allow you to give more of yourself to more people but you’ll be able to charge less per person.

How do you like to coach? What kind of time do you have? How do you want to build your business?  WHO do you want to serve?

Identifying who you are , who you want to work with and what kind of brand you want to build will help you communicate expectations to your audience. Clarity is crucial.

Weeks 2-4 will help you discover your brand clarity.


Week 2: Identifying Your Brand Guidelines & MVP Process

You’ll learn:

  • How to have consistency across your brand so that everyone who comes in contact with you knows what you do, how you do it
  • How to build brand language so that you are never sending mixed messages to your audience
  • How to build boundaries so that you don’t unintentionally open up a 24/7 coaching business that takes over your life

We’ll also take a deep dive into coaching the skills of Pillar 2: Motivation and Commitment.


Week 3: Scripting Your Client Pathway

You’ll learn:

  • How to create clarity for where you are taking your clients
  • How to confidently communicate your framework so that they always know where they are going next
  • How to empower them to take action in between your sessions – after all you can’t be with them 24/7

We’ll also take a deep dive into coaching the skills of Pillar 3: Focus and Awareness.


Week 4: Creating Your Coaching Framework and Product Offerings

You’ll learn:

  • How to create your coaching framework which is your version of the 10 pillars
  • How to teach your framework depending on your audience and how much time you have
  • When and Where you can teach it and spread the word about your work

We’ll also take a deep dive into coaching the skills of Pillar 4: Self-Control and Discipline. 

Weeks #5, 6 & 7- Marketing, Sales and Automation

Yes, as an MPM certified coach you have so much great knowledge to share with the world. No, people are not going to know about who you are and what you do unless you tell them.

Marketing is all about educating people on what a mental performance coach is and how it’s the missing link in their development as an athlete.

Sales is how you close the deal and get a client.

Automation is all about building the technology systems that save you time so that you can take on more clients and make more impact and income.


Week 5: Creating a Content Calendar and Using an Auto Posting Platform to set it and forget it

You’ll learn:

  • How to create a content calendar so you know what you are putting out to your target market audience and when
  • How to recycle your content without making it obvious you are reusing it
  • How to design your marketing calendar to prep your audience for your sales posts 

We’ll also take a deep dive into coaching the skills of Pillar 5: Process Over Outcome. 


Week 6: Social Media & Podcasting Made Easy

You’ll learn:

  • How to create quality content that educates your audience, builds trust and positions you as the expert who has the solutions to their problems
  • How to build your social media accounts so that you are following the rules of engagement for each platform
  • How to recycle the same content but rewrite it so that it fits the platform you’re posting it on

We’ll also take a deep dive into coaching the skills of Pillar 6: Mental Imagery and Meditation. 


Week 7: Tech Week! Ideal Days, Ideal Weeks & The Focus Funnel – Multiplying Time

You’ll learn:

  • What apps, programs, cameras, and mics etc you need to sharpen your image
  • How to record one video and repurpose it for multiple channels
  • How to save time, your most valuable asset without sacrificing business success

We’ll also take a deep dive into coaching the skills of Pillar 7: Routines and Habits of Excellence. 

Weeks # 8, 9 & 10 – Delivery of your Product or Service

So, someone saw all your marketing efforts and has decided to invest in your coaching.

Now, you have to deliver on your promise and make sure you do what you said you were going to do.

You have built a brand. Now you must maintain it. Delivering your product or service in a way that gets them results and changes their lives is your next job.


Week 8: Custom Creating Mental Imagery & Meditation Audios – Delivery of Product (following through on your Brand Promise)

You’ll learn:

  • How to create custom Audios, Imagery, Meditation and Motivations for each client
  • How to empower them to use what you’ve created so they feel like you are with them 24/7 (even when you’re not)
  • How to get them to take notes on their progress throughout the week so that you know what’s working for them and what you need to provide adjustments for

We’ll also take a deep dive into coaching the skills of Pillar 8: Time Management and Organization. 


Week 9: Leadership, The 6Cs and Delivering A Dynamic Presentation – Delivery of Product (following through on your Brand Promise)

You’ll learn:

  • How to create and use a lead generation to build your email list
  • How to use your email list to serve your audience
  • How to sell to your email list and make it so they say “yes” when you offer a service/product

We’ll also take a deep dive into coaching the skills of Pillar 9: Leadership. 


Week 10: Over Delivering what you said you will do.

You’ll learn:

  • What to do, when to do it, and in what order as you graduate from this group coaching
  • How to hire people when it comes time to build your own team

You’ll gain:

  • Confidence that you know what you are doing so you can close the gap from where you are to where you want to be

We’ll also take a deep dive into Pillar 10: The Right Culture. Again, as I will each week, I’ll share my google docs with you, giving you access to even more material than what was covered in MPM Level 1. You can use my google docs as models to build out your own program and coaching.

Throughout my mental performance coaching career, the majority of my time has been dedicated to working in person with teams or individuals.

However, the pandemic moved my coaching online and there has been some great benefits to the consistency that comes with being able to be in 20 different states in the same day by using Zoom.

Part of the challenge with one-on-one, in-person coaching is two-fold: 1) the kind of financial investment required simply isn’t feasible for many people and 2) as one person, the amount of people I can work with in a calendar year is extremely limited.

That’s why I knew the greatest potential for continued influence and impact was to create a group coaching and mentorship program so that I could be more readily available to those MPM coaches who wanted to take their mental game and business to the next level.

The regular price for an individual wanting to work with me 1-1 is $500 an hour. And I’m pretty much booked solid all the way through 2021 and into 2022.

I’m super pumped that with this group coaching program you can get 10 weeks, 1 hour a week with me and other MPM certified coaches who want to grow their business for only $1,497.  That’s a special introductory price offered to special coaches who I want with me on this first run.  That price will more than double if and when I run another 10 week group coaching session.


Need to know what to do right now to get your business on track? I’ll share with you the things I’ve done that make an IMMEDIATE impact.

Overwhelmed by big goals that seem insurmountable? I’ll show you exactly how to break complex goals down into manageable, actionable steps you can take TODAY.

The format of this group coaching program course is laid out so that you’re taking ACTION every day with a weekly focus and learning a very specific, powerful skillset you can apply immediately to improve your mental performance as an entrepreneur and grow your business.

The best part about my Group Coaching Program is you not only get to learn from me, but also from the other coaches. I’ve found that the learning that happens in group coaching exceeds that which takes place in 1-1 coaching. 

If for whatever reason you don’t feel like this program is moving you any closer to building your business in a sustainable way, then simply send me an email at [email protected] within the first 2 weeks and I’ll send back every dollar. No risk, just results.

My next group coaching program will run from Tuesday, October 12, 2021 – Tuesday, December 21, 2021 and will be held over zoom from 6-7pm PST / 9-10pm ESTAll calls will be recorded so you can review and also participate, even if you can’t be live on all, any or some of the calls.

October 12, 2021: An overview of all the skills you need to succeed as an entrepreneur and the mindset you need to maintain your business success. In addition, we will take a deep dive into Pillar 1 of my 10-Pillar Program: Elite Mindset. I will share my google docs and give you more material to help you coach this pillar.

October 19, 2021: Branding Part 1. In addition, we will take a deep dive into Pillar 2 of my 10-Pillar Program: Motivation and Commitment. 

October 26, 2021: Branding Part 2. In addition, we will take a deep dive into Pillar 3 of my 10-Pillar Program: Focus and Awareness. 

November 2, 2021: Branding Part 3. In addition, we will take a deep dive into Pillar 4 of my 10-Pillar Program: Self-Control and Discipline. 

November 9, 2021: Marketing Part 1. In addition, we will take a deep dive into Pillar 5 of my 10-Pillar Program: Process Over Outcome. 

November 16, 2021: Marketing Part 2. In addition, we will take a deep dive into Pillar 6 of my 10-Pillar Program: Mental Imagery and Meditation. 

November 30, 2021: Marketing Part 3. In addition, we will take a deep dive into Pillar 7 of my 10-Pillar Program: Routines and Habits of Excellence. 

December 7, 2021: Delivery of Product/Service Part 1. In addition, we will take a deep dive into Pillar 8 of my 10-Pillar Program: Time Management and Organization. 

December 14, 2021: Delivery of Product/Service Part 2. In addition, we will take a deep dive into Pillar 9 of my 10-Pillar Program: Leadership. 

December 21, 2021: Delivery of Product/Service Part 3. In addition, we will take a deep dive into Pillar 10 of my 10-Pillar Program: The Right Culture. 

No worries if you can’t make a call, we record all of the calls and will send them to you immediately after the call so that you can review the material, watch the recording and get the benefits of the program.

Space is also limited so that I can keep the calls more personal and intimate.

If you are ready to grow your coaching business, you can reserve your space below.

Yes, I’m ready to join Brian Cain’s
MPM Coach Group Coaching and Mentorship Program!


If you have additional questions that we did not cover here on this page, please submit to my personal email, [email protected] and a member of my team will get back with you as soon as possible.

Yes, I’m ready to join Brian Cain’s
MPM Coach Group Coaching and Mentorship Program!


Here’s to winning the mental game and developing the elite mindset, routines and processes you need to build a successful MPM Coaching business.

Your MPM Coach and Mentor,

Brian Cain

Yes, I’m ready to join Brian Cain’s
MPM Coach Group Coaching and Mentorship Program!



(Q) (Q) What if I can’t make it to the live call?

(A) (A) No problem, we will record all of the calls and send them out to you that night via email so that you have access to them. We believe in the power of repetition and even if you are on the calls, you will want to review the call recording each week more than once so you can master the mental game system you will be learning.

(Q) (Q) Is Brian Cain on every call or does he have any of his team members do these?

(A) (A) Brian will be on every call AND will utilize his team to contribute where he sees fit. When he can get one of his team members to contribute to the call, he will be sure to utilize his team for your benefit.

(Q) (Q) I'm already doing 1-1 coaching with Brian, is this worth my time?

(A) (A) Yes! If you are doing 1-1 coaching with Brian for $500 an hour, this is a great addition to that 1-1 time as this allows you to build relationships with other high level MPM Coaches who are striving to be their best.