Help Your Athletes and Clients Master The Mental Game So They Can Consistently Perform Their Best, Overcome Any Obstacle, and Stay Focused Under Pressure

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When it comes to coaching athletes to peak potential or helping clients reach health and fitness goals, you have many areas you can focus on:

  • Strength and conditioning
  • Movement quality
  • Sport-specific skills/technique
  • Nutrition

All of these are important, but none of them will make up for a lack of mental preparation and skill.

Mastering and teaching the mental skills your clients and athletes need will:

  • Help you produce consistent results. You’ll be able to predictably produce the habits, behaviors, and routines your clients need to achieve goals and perform at a high level—even when it’s hard.
  • Fill a gap in your coaching—and succeed where others fail. You’ll know how to teach the mindset and mental skills that make up the difference between decent results in the short term and life-changing results in the long-term.
  • Separate yourself from the competition. Good coaches focus on physical performance. Great coaches know that success begins with the mind. By coaching the mental and physical side of performance, you’ll rise to the top of your field—and enjoy the success and influence that comes with it.

And the good news is, you don’t need a degree in Sport Psychology to do it.

Let me show you how mastering the mental side of performance can radically change the kind of results you get with your athletes—and the kind of culture you create in your business or team.

Introducing the Mental Performance Mastery Certification

The first certification for coaches who want to master the mental skills that fuel peak performance. Become an expert on building the habits, behaviors, and routines that athletes need to overcome mental barriers and achieve their goals—even when it’s hard.

The certification is open this week—spots are limited and filled on a first come, first served basis.

“The MPM Certification has helped me become better and more knowledgeable on the mental game. I have read/listened/studied quite a bit of Brian’s material in the past, however this certification is the ultimate resource for learning the mental game. I feel more confident than even in teaching and discussing the mental game.”

Kevin Guzzo, MPMHigh School Athletic Director

“The MPM Certification has helped me better reach the hours my clients are not with me. Helping them get out of a funk and back on track as well. Overall it has made me a more confident coach and my clients are seeing longer lasting results. The tools and assessments are amazing!”

Brad Webb, MPMPersonal Trainer, Strength and Conditioning Coach

“I played Major League Baseball and then went back and did a Masters Degree in Sport Psychology.  What you get with Brian Cain’s MPM Coaches Certification is far better than what I got with my degree program.  In The MPM Certification Brian teaches you want to actually do.  It’s what we did with the Atlanta Braves when we won the World Series in 20212.  This certification is completely focused on application and how to coach mental performance.  This is the best mental performance training program available for coaches.”

Zach Sorensen, MPMDirector of Mental Performance, Atlanta Braves

“When I registered for your course, I had NO intentions of working with athletes. Currently, I coach clients with drug, alcohol and other addictive & destructive behaviors. The biggest trigger resulting in return to these destructive behaviors is between their ears. I’ve been fortunate enough to incorporate many modalities in therapy including Cognitive Behavior, Mindfulness, Yoga,  EFT Tapping and hypnotherapy. Without a doubt, your curriculum is by far the best. I’m grateful that you’ve taken the time to compile your knowledge and share with us. Putting these pillars into practical application in my field is going to save lives!

Lisa HickeyClinical Psychologist

“As a fitness coach specializing in body transformation and optimal health lifestyle, the results we get can only be achieved when my clients have the right mindset, routines and habits.  I use the 10 pillars framework I learned in the MPM Certification and the results are off the charts.  If you are looking to improve your ability to coach the mindset, routines and habits of your clients, this is exactly what you need.  No fluff or wasted words.  Very straight to the point strategy you can use as a coach immediately.”

Patricia Skinner, MPMBody Transformation, Fitness and Mental Performance Coach

How to Become a More Effective Coach—and Help Your Athletes Overcome Any Mental Obstacle with Confidence

Every day, I talk to frustrated coaches and trainers who ask some variation of the same question…

  • How can I get my clients/athletes consistently motivated to DO the things that will make them successful?
  • How can I get my athletes to stay calm under pressure and help my clients make better decisions, even when it’s hard?
  • How can I get my clients/athletes to stay positive and consistent when they’re not seeing the results they want or performing at the level they expect?
  • How can I get my clients/athletes to refocus and get back on track when they mess up their diet, miss a workout, or have a bad game… without letting one failure spiral into multiple mistakes?

In other words: How can I help the people I coach to cultivate the mindset needed to overcome mental barriers, reach their goals, and achieve long-term success?

These are coaches who know the best ways to help their clients and athletes get stronger, leaner, and better conditioned.

But at the end of the day, many of them may be left with the nagging feeling that something’s missing. Maybe their players choke when the game is on the line. Perhaps they let one loss spiral into several, even though their opponents may have less talent.

After working with thousands of coaches, trainers, and athletes in all sports, at all levels, I’ve come to an overwhelming conclusion:

The BIGGEST PROBLEM in coaching is that most coaches and trainers don’t know how to help the people they coach develop the mental skill set it takes to consistently be at their best, reach their goals, and achieve long-term success.

I’ve spent over a decade creating and testing a proven system for developing peak mental performance. It gives you all the tools and resources to help your athletes overcome mental barriers by building the habits, behaviors, and routines they need to achieve their goals and perform at a high level—even when it’s hard.

And now, for the first time ever, I’m making it available to you.

Brian Cain has been featured in

Hi, I’m Brian Cain and I’ve been a Mental Performance Coach for over 15 years now.

Over the past 15+ years, I’ve had the honor of working with many of the world’s top coaches, athletes, and programs, including:

  • Coaches, athletes, and teams in the NBA, NFL, NHL, MLB, and PGA.
  • UFC world champions Georges St. Pierre, Vitor Belfort, and Rich Franklin.
  • The most prestigious athletic departments around the country, including: The University of Alabama, Auburn University, Florida State University, The University of Oregon, and Yale University (to name a few).

When the best of the best want to get an edge up on their competition, they come to me.

Through my experience, I’ve learned that it’s impossible to be the best, most effective coach without a firm grasp on how to teach and coach mental performance.

There’s no way around that.

If learning new coaching techniques is like filling your car with gas, then mental performance is like upgrading the engine.

You can only go so far without addressing it—it’s that powerful.

3 Things Every Coach Must Know About Mental Performance

If you’re going to become the best coach you can be, you have to be dedicated to constantly improving your craft.

There’s no shortage of courses, degree programs, and certifications out there to help you coach the fundamentals, improve teamwork, master exercise technique, or write better strength and conditioning programs.

But there’s a tremendous lack of information on how to coach and master the mental side of performance.

And any time there’s a gap like this, it means two things you can’t ignore:

  1. Your coaching might be missing a crucial element and it’s limiting your success (and the success of your clients and athletes).
  2. There’s a HUGE opportunity for you to separate yourself from the competition by mastering this overlooked skill set.

Mental performance is what ultimately drives our behaviors, habits, and routines.

And as the competition continues to grow, and as our lives become bombarded with more and more distraction and stress, mastering the skill of mental performance coaching is something you simply can’t ignore.

That’s why I want to share some surprising truths I’ve uncovered after working with thousands of the world’s top performers, coaches, teams, and organizations over the past 15+ years.

Just Like You Can Train Your Body To Become Bigger, Stronger, and Faster, You Can Train Your Mind to Become More Focused, Resilient, and Confident.

The physical side of performance typically gets the most attention, but mental performance is what keeps people going when they don’t feel motivated or the game is on the line.

Just like there’s physical training to build muscle, lose fat, or get stronger, there’s mental training to become more focused, resilient, confident, and motivated.

Some of the mental skills your athletes and clients need to be successful include:

  • Positivity—especially when things get hard. Knowing how to stay positive and push through when things get hard or they feel like giving up.
  • Focus and discipline. Being able to identify and consistently do the things that will have the greatest impact on reaching their big goals (or the teams’ goals).
  • Motivation. Developing a clear vision and focus, both in the short term and long-term so they can stay motivated.
  • Confidence. Learning how to create unshakeable belief in themselves and their ability so they can perform consistently under pressure and navigate adversity.
  • Self-awareness. Being able to recognize challenges before they happen, and develop the self-regulation to get back on track when things pull them off track.
  • Automation. Harnessing the power of routines, so they can rely less on willpower.
  • The ability to build—and break—habits. Building new, positive habits and breaking old, limiting ones is a skill set anyone can learn—if they understand the psychology behind it and implement the right strategies.

Mental skills like these—and many others—are what ultimately drive our behaviors, habits, and routines.

These are the things we all know are really important – things we should be teaching our clients and athletes—but most coaches simply don’t know how.

That’s why many of their clients struggle to get or maintain long-term results and even the most talented athletes and teams crack under pressure, failing to reach their peak potential.

That’s the bad news.

The good news? I’ve spent the past 15 years learning, practicing, and teaching a step-by-step mental performance system to coaches, trainers, and athletes in all sports, at all levels.

Through this, I have taken what makes the world’s top performers successful and distilled it down into a group of fundamental, trainable mental skills that make up what I call The 10 Pillars of Mental Performance Mastery—and I can teach you how to use this system with those you coach, too.

The Difference Between a Good Coach—and a Great One—is the Ability to Develop Physical and Mental Performance

Any “good” coach can teach their athletes the mechanics of a pitch or how to properly execute a play.

Just like any good trainer can teach their clients how to properly perform a squat or track their protein intake.

But a “great” coach also knows how to help their athletes or clients master the game inside their head so that they can perform their best when things don’t go as planned, or build new habits and be consistent when change is hard.

I’d like to give you the resources and tools you need to become a well-rounded, complete coach who can develop their clients’ and athletes’ physical AND mental performance.

As a result, coaches who emphasize mental skills develop teams full of athletes who reach their full potential, and trainers find that their clients are able to build and maintain healthy habits and do the the things they need to do to reach their goals more consistently.

Mastering the Art of Mental Performance Coaching is Like Knowing the Answers to a Test Other Trainers and Coaches Don’t Even Know Exists

Beneath sets, reps, and drills to improve the fundamentals is a game most coaches aren’t even playing, and it’s costing them—and those they coach—BIG TIME.

Many of the common challenges your clients and athletes face are more related to mental performance than anything on the physical side of things. That’s why good, committed coaches can still struggle to guide their clients and athletes to success.

The bad news: No amount of new strength, conditioning, nutrition, or sport-specific skill related strategies or methods are going to solve the problem.

The good news: You can help those you coach overcome the barriers that trip them up by learning to master and teach the mental skills needed for success.

Utilizing mental performance training with your clients and athletes is a win-win.

As a fitness professional, mental performance training is the key to getting your clients the life-transforming results they really want, and keeping them.

You get the satisfaction of knowing you helped your clients finally get the results they’ve always wanted, and your business gets the benefit of loyal customers jumping at the opportunity to tell everyone they know that YOU are the best trainer around.

As a coach, mental performance training is what you’ll need to achieve the two things you want most: seeing your athletes reach their full potential and building teams that WIN.

Your ability to teach your clients and athletes how to master their mindset will set you apart from the competition and help you rise to the top in your career.

If you’re ready to learn this crucial new skill set and take your coaching to the next level, starting today, I’d like to show you how…

Master and Teach the Mental Skills Your Clients and Athletes Need for Long-term Success

I created the Mental Performance Mastery (MPM) Coaches Certification Course to help you confidently coach your clients and athletes to peak mental performance—predictably and consistently.

“Love the MPM training and strategies to use with my athletes and even students in the classroom. This program is something that they are buying into. Now that my athletes know I have completed the training their buy in is even higher than it was before. They are seeing me walk the walk and talk and talk and they are now working to do the same.”

Tiffany Ziegler, MPMMental Performance Mastery (MPM) Certified Coach

The MPM Certification has helped me give specific instructions and examples to my athletes and students on how to have an Elite Mindset! I keep different things on my board and go over with my kids each day, such as BFS and today+today+today= your results. I think it’s awesome!”

Drew Hall, MPMMental Performance Mastery (MPM) Certified Coach

Take Your Coaching to the Next Level

Through video lessons and the comprehensive workbook, I’ll share how you can use the same mindset strategies utilized by the pro’s to level-up your coaching and guide your clients, athletes, or team to greater success than they ever thought possible. I’ll walk you through everything you need to know to start coaching mental performance with your clients or athletes—from assessments to specific training strategies, accountability, program design, and more.

Learn the Most Powerful Mental Performance Training Methods, and Exactly When to Use them to Have the Biggest Impact

Mental performance is a skill set that can be trained just like fundamentals, strength, or conditioning. We’ll cover everything you need to know to become a better leader and cultivate the right culture; help clients develop an elite mindset, create and sustain motivation, build and break habits, stay focused and make better decisions under pressure, and more. For each of the 10 pillars of peak mental performance, you’ll be armed with specific, practical strategies you can use to begin weaving these crucial skill sets into your coaching right away.

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Cutting-Edge Research, Explained Simply

I’ll provide a balance of theory and practical know-how so that you understand what each of the 10 pillars of mental performance mastery are, why they matter, and the specific strategies and tools needed to develop each skill set in your clients and athletes. You’ll learn the truth about how to cultivate the habits, motivation, routines, and focus needed for success. This knowledge alone will put you in the top 1% of coaches in your field.

Get a 200+ Page Training Manual Mailed Directly to Your Door

The Mental Performance Mastery Course Training Manual is your “secret weapon” for coaching mental performance with clients and athletes. It includes detailed coverage of the what, why, and how of developing each of the 10 pillars of mental performance mastery. Use it to follow along and take notes while watching the video lessons and refer back to it as needed when writing mental performance programs for clients/athletes.

Take the Online Exam and Become a Mental Performance Mastery (MPM) Certified Coach

After you complete the simple, 50-question quiz and score an 80% or higher, we’ll send you your certificate. Frame it, hang it on your wall, and show everyone proof you’re one of the elite Mental Performance Mastery (MPM) Certified Coaches out there.

100% Money Back Guarantee

Try the Certification for a full 30-days. Watch all the videos, download all the resources, and read the course training manual to decide for yourself if it’s right for you. If it doesn’t help you become a better coach, email within 30 days and I’ll refund 100% of the price. You can even keep the workbook.

Does Mental Performance Training Really Work?

Ask Them:

I worked with [Brian] Cain when I was fighting for the UFC. His mental training principles around mental imagery, routines, self-control and awareness and motivation and commitment had huge impact on my performance. I now use his teachings everyday with my clients at Gym Jones.

If you are not coaching the mental game, you are not going to get the best results you can as a coach. Cain’s program is simple, systematic and exactly what coaches and trainers need to start increasing results in their clients.

Bobby Maximus, MPMFormer UFC fighter, Trainer & Author of "The Maximus Body"

I was always right on the cusp of winning a world championship and just couldn’t get over the mental hump. I thought I was working on my mental game, I was reading, watching YouTube videos and listening to podcasts. I was hearing information, I wasn’t applying a system to my mental game.

Working with [Brian] Cain helped me to create a simple mental game system centered around routines, mental imagery and preparation and a “Next Play” mentality that helped me to win The Women’s Professional Rodeo Association World Championship in Tie Down Calf Roping in 2016.

To be the best in the world at what you do, you need to have an elite mindset and the routines and habits of excellence to give you the best chance for success.

Donene Taylor, MPM2016 Women’s Professional Rodeo World Champion

We continue to talk about [mental performance] pillars and work the mental game into practice daily. We went 26-8 last year and lost 5 games by 1 run.

This year we have focused on the process more as opposed to being results-oriented and even though my team wasn’t as talented as last year’s group… we are 23-7 (we’ve won 5 games by 1 run) and won the district title going 15-1.

It’s our 1st district title since 2012. I have you [Brian] to thank as your work has helped me shape my philosophy and rebuild our culture and mindset.

Nick Ozuna, MPMHead Baseball Coach, Bellaire High School, Bellaire, TX

Brian Cain has completely changed the way I do my job as a high school athletic director. His systems and strategies around culture, time management, routines, habits, leadership, motivation and commitment have allowed me to get out from behind the desk and get more involved with mentoring and leading our coaches and athletes.

As athletic directors it’s so easy to get stuck behind a desk pushing paper, we need to create the systems to help us get up and push our people to become their best. The only way to do that is be the best you that you can be and Cain’s pillars of mental performance allow you to do just that.

Chris Lavoie, MPMAthletic Director & Mental Performance Coach, Tampa Prep

Charlie Smith, MPMSpeaker

Todd Cetnar, MPMAuthor, Speaker

Cory Worf, MPMOwner Crossfit Weddington

What are the 10 Pillars of Mental Performance Mastery?

I have taken what makes the world’s top performers successful and distilled it down into a group of fundamental, coachable and trainable mental skills that make up what I call The 10 Pillars of Mental Performance Mastery (MPM).  This is EXACTLY what I do when I work with these high achievers and it’s what I cover in depth in the MPM Certification Course.

PILLAR #1 – Elite Mindset

Without the right mindset, your clients and athletes will continue to struggle with doubt, thinking they “just don’t have the mental toughness” needed to reach their full potential.  As you start coaching your clients to have an elite mindset, they will start to see setbacks — things they used to think of as “failure” — as an opportunity for growth, and that makes a HUGE difference in the results they will achieve.  As you learn to grow and train your clients mindset, you will finally be able to help them blast through mental barriers that have held them back and help them realize their true potential.

PILLAR #2 – Motivation and Commitment

No one is able to reach big goals or max out their potential without high levels of motivation and commitment — this is something we know.  When adversity comes knocking — as it always does — the level of motivation and commitment one has will largely determine whether they push through and stick with it, or whether they give up.  By learning how to coach the SKILL of motivation and commitment, you can help those you coach develop the grit needed to stick with it even when things get hard and they don’t feel like it.

PILLAR #3 – Focus and Awareness

Distractions, negative self-talk, and letting mistakes get to you are a sure way to derail performance.  Athletes who succeed don’t do so because they somehow evade trials and challenges.  They succeed because they develop a SKILL SET that allows them to overcome the challenges and trials they face — and coaching focus and awareness is a crucial component of helping them be able to do that.  With your coaching, your clients and athletes will finally be able to display a highly trained level of present moment focus and self-awareness so they can block out distractions, navigate adversity, and perform consistently at their best and shine their brightest when it means the most.

PILLAR #4 – Self-Control and Discipline

Elite performance requires hard work and dedication.  There’s no way around that.  Similarly, the pressures of competition are demanding — mentally, physically, and emotionally.  When you begin to intentionally and consistently train the skill of self-control and discipline in those you coach, you will notice that they are better able to:

  • Refocus when facing the inevitable obstacles (have a bad game, battling nerves before a big game, negative comments/expectations of parents, or when they get off the rails on their personal training program, etc.)
  • Calmly evaluate different challenging scenarios and make the most effective decisions. As the self-control and discipline “muscles” strengthen, expect your clients and athletes to be able to make objective decisions under pressure, rather than being run by emotion.
  • Embrace the process — good and bad — as an opportunity for growth.

PILLAR #5 – Process Over Outcome

One of the biggest battles your clients and athletes face is this: finding the energy and initiative to do the day-to-day, mundane tasks necessary to reach their goals, even when they don’t feel like it.  By coaching your clients in the process over outcome skill set, you can teach them how to redirect their focus to what is within their inner locus of control — and drive the actions needed to achieve the desired outcome.  This allows them to develop an appreciation of focusing on what they can control, letting go of what they can’t, and aiming for daily improvement.

PILLAR #6- Meditation and Mental Imagery

Whether we’re aware of it — or not — the mental images our clients and athletes create and carry around (both positive and negative) have a direct impact on their physical and mental performance.  When you begin to coach the skill set of mental imagery and meditation, you will notice that your clients are better able to stay calm under pressure and focus on the present task, rather than getting caught up in the past or future.  You will also increase give them one of the best tools they can use to increase confidence through and advanced form of preparation, that none of your coaching competition is using because they don’t have a simple process.  In the certification course I give you the exact mental imagery and meditation scripts I use and that alone makes this course worth it when you factor in how often you can use those scripts with your clients and athletes.

PILLAR #7 – Routines & Habits of Excellence

After nearly two decades of working with the world’s top coaches and athletes, I can conservatively say that a good 50% of elite performance and goal achievement happens OUTSIDE of work out techniques, fundamentals, or any other physical element.  Consistently performing at a high level requires the ability to modify behavior and develop the structure needed to execute the plan.  High performing coaches know the power of routine — they know how to build and break habits in their clients and they have a certain amount of structure that they coach their clients on that guide what they do each day when they are away from you.  Those who fly by the seat of their pants or let their feelings dictate what they will do and don’t do are destined to fall short of their potential.

PILLAR #8 – Time Management & Organization

The more automated and organized one’s day is, the more self-discipline, energy, and focus there is to direct toward the most important things.  There is a direct correlation between one’s time management and their ability to exhibit more willpower and show up for a competition or workout and be at their best.  Every decision made each day is like a “withdrawal” from your bank account.  And on the flip side, every decision put on automation, requiring minimal mental thought or energy is like a deposit.  The best coaches teach effective time management and organizational skills to their clients so that they can preserve energy and focus for the things that REALLY matter.

PILLAR #9 – Leadership

Elite performance is a team effort.  In order to help those you lead reach their full potential, you have to work on becoming a more effective leader and also teach leadership skills.  Learning to become a better leader creates the opportunity to take your success — and the success of those around you — to greater heights than ever before.  Many coaches will fall short because their leadership skills aren’t intentional or trained, they are just a result of doing what they have seen others do.

PILLAR #10 – The Right Culture

After working with the world’s top programs and organizations — in every sport and at nearly every level — I noticed something: The best of the best do things differently that the rest of the pack.  There is a championship culture within elite performing teams that dictates how they treat each other, how they respond to adversity, and their ability to consistently perform at a high level regardless of sport or level.  As a mental performance mastery certified coach, you will be able to help your clients and athletes establish the right culture individually and collectively to achieve maximum and legendary success.

Who is the Mental Performance Mastery (MPM) Certification For?

The Mental Performance Mastery (MPM) Certification was created for coaches who want to stay on the cutting edge of their profession and grow their success and influence—while helping the clients and athletes they work with get better results than ever before.

Specifically, this powerful course is for personal trainers, online trainers, fitness entrepreneurs, gym owners, CrossFit box owners, strength and conditioning coaches, athletic directors, physical therapists, athletic trainers, nutritionists, coaches of all sports at all levels…

… In other words: anyone in the health, fitness, and athletic-performance field who’s ready to take control of their future and become that absolute best coach they can be.

This includes trainers and fitness pros who want to build a thriving business full of clients who get incredible results and are ready to tell everyone they know that YOU are the best trainer around.

And yes—coaches who want to help athletes blast through mental barriers that limit peak performance and build teams that WIN year after year.

So if helping others achieve goals and level up their performance describes what you do, then this certification is for you!

Still not sure if the Mental Performance Mastery Certification is right for you? Then let me ask you this:

Does it ever feel like there’s something missing in your coaching?

You work hard. You’re skilled. You know how to coach the fundamentals and you know the ins and outs of your sport. You know the best methods for helping clients lose fat, build muscle, and improve conditioning.

You should be known as one of the best…

But at the end of the day, you know that something’s still missing.

You think about one of your athletes who, despite incredible talent, allows distractions and doubt take over when the game is on the line…

… Or the client who, despite the proven, scientifically-backed fitness program you’ve provided, still gives up after a few months, failing to reach their goals.

Some people are okay shrugging that off. But deep down, you know that’s not what elite coaches do.

You think about these people who came to you for help, only to be let down. You think about their families and loved ones, and how the inability to reach their goals may affect them…

And Despite the fact that most coaches out there are happy to pat you on the back and say, “Hey, you did your part. You gave them a good fitness program. You told them how to execute their sport. If they can’t follow through, that’s on them…”

… It just doesn’t sit right with you.

Actually—that’s putting it way too lightly—it downright drives you crazy.

You got into this field to change lives. You’re a coach because it provides the rare opportunity to merge passion with making a living—and change lives in the process.

The coaching profession has suffered far too long from the “You did your part, if they fail it’s on them” excuse—and it’s time for it to stop!

The truth is that there IS something you can do to help people develop the habits, routines, and skills they need to be at their best, consistently and predictably.

There is a skill set you can add to your coaches toolbox to render the competition obsolete, boost success, grow your influence—and enjoy the satisfaction that only comes from knowing you’re doing everything you can to be the best coach possible.

THAT’S what becoming a Mental Performance Mastery (MPM) Certified Coach is all about!

Never again do you have to wonder “What went wrong!?” because those you coach crack under pressure and fail despite talent, ambition, and scientifically-backed fitness programs.

Never again do you have to deal with the pit in your stomach that comes from seeing a client or athlete struggle to stay focused, overcome failure, or build new high-performance habits.

The MPM Certification provides a step-by-step process to help those you coach develop the life-changing skill set that is peak mental performance.

We have used [Brian] Cain and his mental performance system with Yale Lacrosse since 2009.  His teachings have helped us win multiple Ivy League Titles and the 2018 NCAA National Championship.  Without a mental game system, we are without these titles.

Andy Shay, MPMHead Lacrosse Coach, Yale University, 2018 National Champions

I took a class on mental performance that [Brian Cain] taught at The University of Vermont. I got more out of [Brian’s] class than any workshop or clinic I have attended in my 35+ year career in athletic administration.

I taught his principles to our coaches and athletes on a daily basis and their performance improvement was very noticeable. They had something to go to.

If you are a coach or personal trainer and you want to provide coaching that will change your clients lives, you need to coach the mental game and Cain has a program to show you how.

Michael O'Day, CMMA, MPMAthletic Director, South Burlington High School, VT

Brian has been a part of our program since 2013. He and his certification help our coaches and athletes to simplify the game to winning the next pitch and gives us the tools as to how to manage both success and adversity.

His coaching has helped us become better coaches and has be a huge part of our 5 straight ACC titles (2014-2018) and our 2018 NCAA National Championship.

Lonni Alameda, MPMHead Softball Coach, Florida State University, 2018 National Champion

Cain’s 10 pillars of mental performance mastery really help simplify what you need to know as an coach to give your clients and athletes the best chance for success in the mental game.

Coaches teach 90% of the time on the physical aspects of the sport, The MPM Certification helps bring more awareness and strategy to mental side of the game in a simple and systematic way so that any coach can improve coaching the mental game.

Lydia Fay, MPMMental Performance Coach & Personal Trainer

Payment Options

To maintain a high-quality experience and ensure all my students get the support they deserve, I only open doors to the Mental Performance Mastery (MPM) Coaching Certification Course twice per year.

The general price is $97 per month for 12 months (or $997 if paid in full).

HOWEVER… to reward those (like you) who are serious about continuing their education, I offer a $200 discount to any coach who’s a member of my Insider’s List.

The $200 discount is automatically applied to your shopping cart when you complete your registration today. This means you can get into the Certification at the special, Insiders List rate of $79 a month for 12 months—or save an additional $151 and get started for $797, if paid in full.


Get started with the MPM Certification today—and secure your exclusive discount:

Learn to master and teach the mental skills your clients and athletes need for success, starting today…

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12 Monthly Payments of $79.00/mo

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Try the Mental Performance Mastery Certification for a Full 30-days, 100% Risk-Free.

That’s right. I’m so confident this certification will help you take your coaching to the next level that I’m offering a 30-day, 100% money-back guarantee.

I’ve seen this work for thousands of people—from professional athletes on the biggest stages to high school coaches to everyday folks battling to take back control of their health, and everyone in-between, so I know it can work for you, too.

I’ve worked with thousands of teams, coaches, clients, and organizations, and when the stakes were the highest, the strategies and tools covered in this course are what I used to consistently and predictably help people be at their best.

That’s why I guarantee the Mental Performance Mastery Certification.

It’s simple: Join the course, get the 200+ page course training manual, watch all the videos, and download all the bonus content. If it doesn’t help you become a better coach, email me and I’ll refund 100% of the price. You can even keep the workbook.

This guarantee covers you for a full 30-days, which means you can go through the entire course and decide for yourself if it was worth the investment.

My goal is to help you master and teach the mental skills your clients and athletes needs to overcome the mental barriers that trip them up and build the habits, behaviors, and routines they need to do to achieve their goals and perform at a high level—and I know the Mental Performance Mastery Certification will help you get there.

Questions & Answers

Q: Money is tight right now, if I pass on it this time, when will the certification be available again?

A: The Mental Performance Mastery Certification only opens up twice per year for a limited time. That means it will be at least six months before you’ll have the opportunity to join. In that time, other coaches will have invested in themselves, mastered the art of mental performance coaching, and will be reaping the incredible benefits we’ve outlined here on this page.

Listen, you know your financial situation best, but if there is any way you can responsibly make this work, it will be well worth the investment.

Q: Do I need a college degree in sports psychology to coach the mental side of performance?

A: No. The Mental Performance Mastery Certification is backed by thousands of hours of in-the-trenches experience, broken down into a simple, user-friendly format so you can learn as efficiently as possible, and at a fraction of the cost of a degree.

Q: Is this a physical or a digital product?

A: Both! Once you join by clicking the registration button below, you’ll get immediate access to all of the premium digital content. Then, in a week or two, you can expect the 200+ page workbook to arrive in your mailbox.

Q: What if I join and it doesn’t work for me?

A: I’ve seen the material covered in the MPM Certification work for thousands of people over the past 15+ years. And if you invest the time to learn and apply the material, it can work for you, too. But just in case you decide it’s not right for you, you’re covered by my 30-day, 100% money-back guarantee, so there’s absolutely no risk for you to join today.

Q: How much coaching experience do I need to benefit from the MPM Certification?

A: Mental performance is something every coach should include in their programs. With that said, the people who will benefit most from this are those who are already working with clients/athletes and are committed to coaching as a career.

Q: I’m already really busy; how much time will it take me to implement this?

A: I’ve designed the certification—from the material you’ll study to the actual strategies you’ll apply—to cover the essential components of mental performance training in the most efficient way possible. If you can carve out a few hours a week to go through the material, then spend 5-10 minutes a few times a week applying it, your coaching will benefit tremendously.

Learn to Master and Teach the Mental Skills Your Clients and Athletes Need for Success, Starting Today…

When I was a high school coach and athletic director, I remember the helpless feeling of working with athletes who had all the talent in the world… yet continually sabotaged themselves mentally.

I remember thinking, “If there was just a way I could help them!”

At the time, I told myself that I’d done my part, coaching the sport as best I knew how. But that still didn’t sit right with me…

And I hear this same struggle from coaches and trainers every single day…

“I wrote the perfect workout and nutrition program for my client… but they just can’t seem to stick with it long enough to see results…”

“In practice, my athletes/team are unstoppable, but when the pressure of the game hits, they fall apart…”

“For the first few months, my client was really motivated, but then the bad habits crept back into their lives and they stopped showing up for workouts.”

Sound familiar?

Here’s the bottom line: without a firm grasp of how to teach and coach the mental side of performance, it’s next to impossible to be the best, most effective coach or trainer.

I’ve studied what makes the world’s top coaches, athletes, and teams successful and distilled it to a group of fundamental, trainable mental skills. These skills make up what I call “The 10 Pillars of Peak Mental Performance” that I teach inside the MPM Certification.

The 10 Pillars of Peak Mental Performance are the foundation of my proven mental performance coaching system—which will teach you to master the mental skills your clients and athletes need to consistently achieve long-term success.

These are proven strategies and practices, discovered in the trenches of helping real people transform their lives, that you can apply to help the people you work with or coach finally reach their full potential and get the results they want and deserve.

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12 Monthly Payments of $79.00/mo

(That's just $2.59 a day)

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