When it comes to coaching athletes to peak potential or helping clients reach health and fitness goals, you have many areas you can focus on:
All of these are important, but none of them will make up for a lack of mental preparation and skill.
Mastering and teaching the mental skills your clients and athletes need will:
And the good news is, you don’t need a degree in Sport Psychology to do it.
Let me show you how mastering the mental side of performance can radically change the kind of results you get with your athletes—and the kind of culture you create in your business or team.
The first certification for coaches who want to master the mental skills that fuel peak performance. Become an expert on building the habits, behaviors, and routines that athletes need to overcome mental barriers and achieve their goals—even when it’s hard.
The certification is open for a limited time in May, 2020. Spots are limited and filled on a first come, first served basis.
“The MPM Certification has helped me become better and more knowledgeable on the mental game. I have read/listened/studied quite a bit of Brian’s material in the past, however this certification is the ultimate resource for learning the mental game. I feel more confident than even in teaching and discussing the mental game.”Kevin Guzzo, MPMMental Performance Mastery (MPM) Certified Coach
“The MPM Certification has helped me better reach the hours my clients are not with me. Helping them get out of a funk and back on track as well. Overall it has made me a more confident coach and my clients are seeing longer lasting results. The tools and assessments are amazing!”Brad Webb, MPMMental Performance Mastery (MPM) Certified Coach
Every day, I talk to frustrated coaches and trainers who ask some variation of the same question…
In other words: How can I help the people I coach to cultivate the mindset needed to overcome mental barriers, reach their goals, and achieve long-term success?
These are coaches who know the best ways to help their clients and athletes get stronger, leaner, and better conditioned.
But at the end of the day, many of they may be left with the nagging feeling that something’s missing. Maybe their players choke when the game is on the line. Perhaps they let one loss spiral into several, even though their opponents may have less talent.
After working with thousands of coaches, trainers, and athletes in all sports, at all levels, I’ve come to an overwhelming conclusion:
The BIGGEST PROBLEM in coaching is that most coaches and trainers don’t know how to help the people they coach develop the mental skill set it takes to consistently be at their best, reach their goals, and achieve long-term success.
I’ve spent over a decade creating and testing a proven system for developing peak mental performance. It gives you all the tools and resources to help your athletes overcome mental barriers by building the habits, behaviors, and routines they need to achieve their goals and perform at a high level—even when it’s hard.
And now, for the first time ever, I’m making it available to you.
Over the past 15+ years, I’ve had the honor of working with many of the world’s top coaches, athletes, and programs, including:
When the best of the best want to get an edge up on their competition, they come to me.
Through my experience, I’ve learned that it’s impossible to be the best, most effective coach without a firm grasp on how to teach and coach mental performance.
There’s no way around that.
If learning new coaching techniques is like filling your car with gas, then mental performance is like upgrading the engine.
You can only go so far without addressing it—it’s that powerful.
If you’re going to become the best coach you can be, you have to be dedicated to constantly improving your craft.
There’s no shortage of courses, degree programs, and certifications out there to help you coach the fundamentals, improve teamwork, master exercise technique, or write better strength and conditioning programs.
But there’s a tremendous lack of information on how to coach and master the mental side of performance.
And any time there’s a gap like this, it means two things you can’t ignore:
Mental performance is what ultimately drives our behaviors, habits, and routines.
And as the competition continues to grow, and as our lives become bombarded with more and more distraction and stress, mastering the skill of mental performance coaching is something you simply can’t ignore.
That’s why I want to share some surprising truths I’ve uncovered after working with thousands of the world’s top performers, coaches, teams, and organizations over the past 15+ years.
The physical side of performance typically gets the most attention, but mental performance is what keeps people going when they don’t feel motivated or the game is on the line.
Just like there’s physical training to build muscle, lose fat, or get stronger, there’s mental training to become more focused, resilient, confident, and motivated.
Some of the mental skills your athletes and clients need to be successful include:
Mental skills like these—and many others—are what ultimately drive our behaviors, habits, and routines.
These are the things we all know are really important – things we should be teaching our clients and athletes—but most coaches simply don’t know how.
That’s why many of their clients struggle to get or maintain long-term results and even the most talented athletes and teams crack under pressure, failing to reach their peak potential.
That’s the bad news.
The good news? I’ve spent the past 15 years learning, practicing, and teaching a step-by-step mental performance system to coaches, trainers, and athletes in all sports, at all levels.
Through this, I have taken what makes the world’s top performers successful and distilled it down into a group of fundamental, trainable mental skills that make up what I call The 10 Pillars of Peak Mental Performance—and I can teach you how to use this system with those you coach, too.
Any “good” coach can teach their athletes the mechanics of a pitch or how to properly execute a play.
Just like any good trainer can teach their clients how to properly perform a squat or track their protein intake.
But a “great” coach also knows how to help their athletes or clients master the game inside their head so that they can perform their best when things don’t go as planned, or build new habits and be consistent when change is hard.
I’d like to give you the resources and tools you need to become a well-rounded, complete coach who can develop their clients’ and athletes’ physical AND mental performance.
As a result, coaches who emphasize mental skills develop teams full of athletes who reach their full potential, and trainers find that their clients are able to build and maintain healthy habits and do the the things they need to do to reach their goals more consistently.
Beneath sets, reps, and drills to improve the fundamentals is a game most coaches aren’t even playing, and it’s costing them—and those they coach—BIG TIME.
Many of the common challenges your clients and athletes face are more related to mental performance than anything on the physical side of things. That’s why good, committed coaches can still struggle to guide their clients and athletes to success.
The bad news: No amount of new strength, conditioning, nutrition, or sport-specific skill related strategies or methods are going to solve the problem.
The good news: You can help those you coach overcome the barriers that trip them up by learning to master and teach the mental skills needed for success.
Utilizing mental performance training with your clients and athletes is a win-win.
As a fitness professional, mental performance training is the key to getting your clients the life-transforming results they really want, and keeping them.
You get the satisfaction of knowing you helped your clients finally get the results they’ve always wanted, and your business gets the benefit of loyal customers jumping at the opportunity to tell everyone they know that YOU are the best trainer around.
As a coach, mental performance training is what you’ll need to achieve the two things you want most: seeing your athletes reach their full potential and building teams that WIN.
Your ability to teach your clients and athletes how to master their mindset will set you apart from the competition and help you rise to the top in your career.
If you’re ready to learn this crucial new skill set and take your coaching to the next level, starting today, I’d like to show you how…
I created the Mental Performance Mastery Certification to help you confidently coach your clients and athletes to peak mental performance—predictably and consistently.
“Love the MPM training and strategies to use with my athletes and even students in the classroom. This program is something that they are buying into. Now that my athletes know I have completed the training their buy in is even higher than it was before. They are seeing me walk the walk and talk and talk and they are now working to do the same.”Tiffany Ziegler, MPMMental Performance Mastery (MPM) Certified Coach
“The MPM Certification has helped me give specific instructions and examples to my athletes and students on how to have an Elite Mindset! I keep different things on my board and go over with my kids each day, such as BFS and today+today+today= your results. I think it’s awesome!”Drew Hall, MPMMental Performance Mastery (MPM) Certified Coach
Through video lessons and the comprehensive workbook, I’ll share how you can use the same mindset strategies utilized by the pro’s to level-up your coaching and guide your clients, athletes, or team to greater success than they ever thought possible. I’ll walk you through everything you need to know to start coaching mental performance with your clients or athletes—from assessments to specific training strategies, accountability, program design, and more.
Mental performance is a skill set that can be trained just like fundamentals, strength, or conditioning. We’ll cover everything you need to know to become a better leader and cultivate the right culture; help clients develop an elite mindset, create and sustain motivation, build and break habits, stay focused and make better decisions under pressure, and more. For each of the 10 pillars of peak mental performance, you’ll be armed with specific, practical strategies you can use to begin weaving these crucial skill sets into your coaching right away.
I’ll provide a balance of theory and practical know-how so that you understand what each of the 10 pillars of mental performance are, why they matter, and the specific strategies and tools needed to develop each skill set in your clients and athletes. You’ll learn the truth about how to cultivate the habits, motivation, routines, and focus needed for success. This knowledge alone will put you in the top 1% of coaches in your field.
The Mental Performance Mastery workbook is your “secret weapon” for coaching mental performance with clients and athletes. It includes detailed coverage of the what, why, and how of developing each of the 10 pillars of peak mental performance. Use it to follow along and take notes while watching the video lessons and refer back to it as needed when writing mental performance programs for clients/athletes.
After you complete the simple, 100-question quiz and score an 80% or higher, we’ll send you your certificate. Frame it, hang it on your wall, and show everyone proof you’re one of the elite Mental Performance Mastery (MPM) Certified Coaches out there.
Try the Certification for a full 30-days. Watch all the videos, download all the resources, and read the workbook to decide for yourself if it’s right for you. If it doesn’t help you become a better coach, email within 30 days and I’ll refund 100% of the price. You can even keep the workbook.
I worked with [Brian] Cain when I was fighting for the UFC. His mental training principles around mental imagery, routines, self-control and awareness and motivation and commitment had huge impact on my performance. I now use his teachings everyday with my clients at Gym Jones.
If you are not coaching the mental game, you are not going to get the best results you can as a coach. Cain’s program is simple, systematic and exactly what coaches and trainers need to start increasing results in their clients.Bobby MaximusFormer UFC fighter, Trainer & Author of "The Maximus Body"
I was always right on the cusp of winning a world championship and just couldn’t get over the mental hump. I thought I was working on my mental game, I was reading, watching YouTube videos and listening to podcasts. I was hearing information, I wasn’t applying a system to my mental game.
Working with [Brian] Cain helped me to create a simple mental game system centered around routines, mental imagery and preparation and a “Next Play” mentality that helped me to win The Women’s Professional Rodeo Association World Championship in Tie Down Calf Roping in 2016.
To be the best in the world at what you do, you need to have an elite mindset and the routines and habits of excellence to give you the best chance for success.Donene Taylor, MPM2016 Women’s Professional Rodeo Association Tie Down Calf Roping World Champion
We continue to talk about [mental performance] pillars and work the mental game into practice daily. We went 26-8 last year and lost 5 games by 1 run.
This year we have focused on the process more as opposed to being results-oriented and even though my team wasn’t as talented as last year’s group… we are 23-7 (we’ve won 5 games by 1 run) and won the district title going 15-1.
It’s our 1st district title since 2012. I have you [Brian] to thank as your work has helped me shape my philosophy and rebuild our culture and mindset.Nick Ozuna, MPMHead Baseball Coach, Bellair High School
Brian Cain has completely changed the way I do my job as a high school athletic director. His systems and strategies around culture, time management, routines, habits, leadership, motivation and commitment have allowed me to get out from behind the desk and get more involved with mentoring and leading our coaches and athletes.
As athletic directors it’s so easy to get stuck behind a desk pushing paper, we need to create the systems to help us get up and push our people to become their best. The only way to do that is be the best you that you can be and Cain’s pillars of mental performance allow you to do just that.Chris Lavoie, MPMAthletic Director & Mental Performance Coach, Tampa Prep
The Mental Performance Mastery Certification was created for coaches who want to stay on the cutting edge of their profession and grow their success and influence—while helping the clients and athletes they work with get better results than ever before.
Specifically, this powerful course is for personal trainers, online trainers, fitness entrepreneurs, gym owners, CrossFit box owners, strength and conditioning coaches, athletic directors, physical therapists, athletic trainers, nutritionists, coaches of all sports at all levels…
… In other words: anyone in the health, fitness, and athletic-performance field who’s ready to take control of their future and become that absolute best coach they can be.
This includes trainers and fitness pros who want to build a thriving business full of clients who get incredible results and are ready to tell everyone they know that YOU are the best trainer around.
And yes—coaches who want to help athletes blast through mental barriers that limit peak performance and build teams that WIN year after year.
So if helping others achieve goals and level up their performance describes what you do, then this certification is for you!
Still not sure if the Mental Performance Mastery Certification is right for you? Then let me ask you this:
Does it ever feel like there’s something missing in your coaching?
You work hard. You’re skilled. You know how to coach the fundamentals and you know the ins and outs of your sport. You know the best methods for helping clients lose fat, build muscle, and improve conditioning.
You should be known as one of the best…
But at the end of the day, you know that something’s still missing.
You think about one of your athletes who, despite incredible talent, allows distractions and doubt take over when the game is on the line…
… Or the client who, despite the proven, scientifically-backed fitness program you’ve provided, still gives up after a few months, failing to reach their goals.
Some people are okay shrugging that off. But deep down, you know that’s not what elite coaches do.
You think about these people who came to you for help, only to be let down. You think about their families and loved ones, and how the inability to reach their goals may affect them…
And Despite the fact that most coaches out there are happy to pat you on the back and say, “Hey, you did your part. You gave them a good fitness program. You told them how to execute their sport. If they can’t follow through, that’s on them…”
… It just doesn’t sit right with you.
Actually—that’s putting it way too lightly—it downright drives you crazy.
You got into this field to change lives. You’re a coach because it provides the rare opportunity to merge passion with making a living—and change lives in the process.
The coaching profession has suffered far too long from the “You did your part, if they fail it’s on them” excuse—and it’s time for it to stop!
The truth is that there IS something you can do to help people develop the habits, routines, and skills they need to be at their best, consistently and predictably.
There is a skill set you can add to your coaches toolbox to render the competition obsolete, boost success, grow your influence—and enjoy the satisfaction that only comes from knowing you’re doing everything you can to be the best coach possible.
THAT’S what becoming a Mental Performance Mastery (MPM) Certified Coach is all about!
Never again do you have to wonder “What went wrong!?” because those you coach crack under pressure and fail despite talent, ambition, and scientifically-backed fitness programs.
Never again do you have to deal with the pit in your stomach that comes from seeing a client or athlete struggle to stay focused, overcome failure, or build new high-performance habits.
The MPM Certification provides a step-by-step process to help those you coach develop the life-changing skill set that is peak mental performance.
We have used [Brian] Cain and his mental performance system with Yale Lacrosse since 2009. His teachings have helped us win multiple Ivy League Titles and the 2018 NCAA National Championship. Without a mental game system, we are without these titles.Andy ShayHead Lacrosse Coach, Yale University
I took a class on mental performance that [Brian Cain] taught at The University of Vermont. I got more out of [Brian’s] class than any workshop or clinic I have attended in my 35+ year career in athletic administration.
I taught his principles to our coaches and athletes on a daily basis and their performance improvement was very noticeable. They had something to go to.
If you are a coach or personal trainer and you want to provide coaching that will change your clients lives, you need to coach the mental game and Cain has a program to show you how.Michael O'Day, CMMA, MPMAthletic Director, South Burlington High School, VT - NIAAA National Award Winner
[Brian] Cain has been a part of our program since 2013. He helps our coaches and athletes to simplify the game to winning the next pitch and gives us the tools as to how to manage the adversity.
His coaching has helped us become better coaches and has be a huge part of our 5 straight ACC titles (2014-2018) and our 2018 NCAA National Championship.Lonni AlamedaHead Softball Coach, Florida State University
Cain’s 10 pillars of peak mental performance really help simplify what you need to know as an athlete to give yourself the best chance for success in the mental game.
Coaches teach 90% of the time on the physical aspects of the sport, Cain’s program helps bring more awareness and strategy to mental side of the game in a simple and systematic way so that any coach can improve coaching the mental game.Lyndsey Fry, MPM2014 Team USA Women’s Hockey Silver Medalist; Director of Small Fry’s Hockey Program
To maintain a high-quality experience and ensure all my students get the support they deserve, I only open doors to the Mental Performance Mastery (MPM) Coaching Certification Course twice per year.
The general price is $97 per month for 12 months (or $997 if paid in full).
HOWEVER… to reward those (like you) who are serious about continuing their education, I offer a $200 discount to any coach who’s a member of my Insider’s List.
The $200 discount is automatically applied to your shopping cart when you complete your registration today. This means you can get into the Certification at the special, Insiders List rate of $79 a month for 12 months—or save an additional $151 and get started for $797, if paid in full.
That’s right. I’m so confident this certification will help you take your coaching to the next level that I’m offering a 30-day, 100% money-back guarantee.
I’ve seen this work for thousands of people—from professional athletes on the biggest stages to high school coaches to everyday folks battling to take back control of their health, and everyone in-between, so I know it can work for you, too.
I’ve worked with thousands of teams, coaches, clients, and organizations, and when the stakes were the highest, the strategies and tools covered in this course are what I used to consistently and predictably help people be at their best.
That’s why I guarantee the Mental Performance Mastery Certification.
It’s simple: Join the course, get the 200+ page workbook, watch all the videos, and download all the bonus content. If it doesn’t help you become a better coach, email me and I’ll refund 100% of the price. You can even keep the workbook.
This guarantee covers you for a full 30-days, which means you can go through the entire course and decide for yourself if it was worth the investment.
My goal is to help you master and teach the mental skills your clients and athletes needs to overcome the mental barriers that trip them up and build the habits, behaviors, and routines they need to do to achieve their goals and perform at a high level—and I know the Mental Performance Mastery Certification will help you get there.
A: The Mental Performance Mastery Certification only opens up twice per year for a limited time. That means it will be at least six months before you’ll have the opportunity to join. In that time, other coaches will have invested in themselves, mastered the art of mental performance coaching, and will be reaping the incredible benefits we’ve outlined here on this page.
Listen, you know your financial situation best, but if there is any way you can responsibly make this work, it will be well worth the investment.
A: No. The Mental Performance Mastery Certification is backed by thousands of hours of in-the-trenches experience, broken down into a simple, user-friendly format so you can learn as efficiently as possible, and at a fraction of the cost of a degree.
A: Both! Once you join by clicking the registration button below, you’ll get immediate access to all of the premium digital content. Then, in a week or two, you can expect the 200+ page workbook to arrive in your mailbox.
A: I’ve seen the material covered in the MPM Certification work for thousands of people over the past 15+ years. And if you invest the time to learn and apply the material, it can work for you, too. But just in case you decide it’s not right for you, you’re covered by my 30-day, 100% money-back guarantee, so there’s absolutely no risk for you to join today.
A: Mental performance is something every coach should include in their programs. With that said, the people who will benefit most from this are those who are already working with clients/athletes and are committed to coaching as a career.
A: I’ve designed the certification—from the material you’ll study to the actual strategies you’ll apply—to cover the essential components of mental performance training in the most efficient way possible. If you can carve out a few hours a week to go through the material, then spend 5-10 minutes a few times a week applying it, your coaching will benefit tremendously.
When I was a high school coach and athletic director, I remember the helpless feeling of working with athletes who had all the talent in the world… yet continually sabotaged themselves mentally.
I remember thinking, “If there was just a way I could help them!”
At the time, I told myself that I’d done my part, coaching the sport as best I knew how. But that still didn’t sit right with me…
And I hear this same struggle from coaches and trainers every single day…
“I wrote the perfect workout and nutrition program for my client… but they just can’t seem to stick with it long enough to see results…”
“In practice, my athletes/team are unstoppable, but when the pressure of the game hits, they fall apart…”
“For the first few months, my client was really motivated, but then the bad habits crept back into their lives and they stopped showing up for workouts.”
Here’s the bottom line: without a firm grasp of how to teach and coach the mental side of performance, it’s next to impossible to be the best, most effective coach or trainer.
I’ve studied what makes the world’s top coaches, athletes, and teams successful and distilled it to a group of fundamental, trainable mental skills. These skills make up what I call “The 10 Pillars of Peak Mental Performance” that I teach inside the MPM Certification.
The 10 Pillars of Peak Mental Performance are the foundation of my proven mental performance coaching system—which will teach you to master the mental skills your clients and athletes need to consistently achieve long-term success.
These are proven strategies and practices, discovered in the trenches of helping real people transform their lives, that you can apply to help the people you work with or coach finally reach their full potential and get the results they want and deserve.