When it comes to being an athletic director and helping your coaches and athletes reach their goals, you have many areas you can focus on:
All of these are important, but none of them will make up for a lack of mental performance mastery skill development in yourself, your coaches and your athletes.
Mastering and teaching the 10 pillars of mental performance mastery, the 10 skills you, your coaches and athletes need will:
And the good news is, you don’t need to go back to school and get a degree in Sport Psychology to do it.
Let me show you how mastering the mental side of performance can radically change the kind of results you get with your coaches and athletes—and create the kind of culture you need for long term success in your high school athletic department.
Train your coaches and athletes to have an elite mindset so they can overcome any adversity.
Unleash your coaches and athletes motivation and commitment so they consistently show up to do the work it takes to succeed
Develop the focus and awareness it takes to stay in the present moment and compete one pitch, play, shot, day at a time.
Have the rock solid self-control and discipline it takes to stay cool and consistent under pressure.
Learn how to develop a process over outcome based approach using metrics that you can actually control that will help you get more outcome and results.
Learn the practice of meditation and mental imagery used by coaches like 11x NBA Champion Phil Jackson UFC Champion Georges St-Pierre.
Establish the right routines and habits so that your coaches and athletes will become machines of consistency and execution.
Stop living in your Inbox and start making a real difference in your athletic department with improved systems and strategies around how to get more done in less time.
Help your department move from coach fed to player led by improving the leadership training system of building trust through the 6C’s of trust.
The culture you have in your department is a result of the culture that you create. Learn how to establish and further enhance the culture want.
The first and only custom and exclusive Total Immersion Learning Experience offered specifically for high school athletic directors. You will master the mental skills that fuel optimal performance in high school coaches and athletes as you become an expert on building the habits, behaviors, and routines they need to overcome mental barriers and achieve their goals—even when it’s hard.
The 2020 Total Immersion Learning Experience For High School Athletic Directors will be held in March 5-8, 2020 in Phoenix, Arizona USA and has limited enrollment for only five (5) high achieving high school athletic directors who meet the entry criteria.
“Attending a Total Immersion Learning Experience with Brian Cain has helped me become better and more knowledgeable Athletic Director. I have read/listened/studied quite a bit of Brian’s material in the past, however the Total Immersion Experience is the ultimate resource for taking your career to the next level. I feel more confident and prepared than even in teaching and discussing mental performance, leadership and culture with our coaches and athletes.”Mike O'Day, MPM, CMAAHigh School Athletic Director, VT
“The Total Immersion Learning Experience with Brian Cain was a pivotal point in my Athletic Administration career and more importantly my life. I went to the event hoping to get 1 or 2 things to bring back to my school and what I got was a complete mental performance mastery system and the long term relationships and support to be the best AD I could be. This is without a doubt the best investment I’ve ever made into myself and my school. This event will catapult you to the next level and provide you with the systems and support you need to succeed in the lonely world of Athletic Administration.”Vince BrownAthletic Director, CA
Every day, I talk to frustrated high school athletic directors who ask some variation of the same question…
In other words: How can I help the people I lead as a high school athletic director to cultivate the mindset needed to overcome mental barriers, reach their goals, and achieve long-term success?
These questions come from athletic directors, like you, who are at the top of the field and know the best ways to schedule, run events and book officials and are working at helping their coaches and athletes develop better leadership, quality practices and keeping a focus on the process over the outcome.
But at the end of the day, many of these high school athletic directors may be left with the nagging feeling that something’s missing. Maybe their coaches and athletes choke when the game is on the line. Perhaps their coaches let one loss spiral into several, even though their opponents may have less talent.
After working with hundreds of high school athletic directors and thousands of coaches and athletes in all sports, at all levels, I’ve come to an overwhelming conclusion:
The BIGGEST PROBLEM in high school athletic administration and leadership is that most high school athletic directors don’t know how to help the people they lead develop the mental performance mastery skill set it takes to consistently be at their best, reach their goals, and achieve long-term success.
I’ve spent over a decade creating and testing a proven system for developing the 10 pillars of mental performance mastery for high school athletic directors and I am ready to give you you all the tools and resources you need to help your coaches and athletes overcome their mental barriers by building the habits, behaviors, and routines they need to achieve their goals and perform at a high level—even when it’s hard.
And now, for one time only in 2020, I’m making it available to you.
I’ve had the honor of working with many of the world’s top coaches, athletes, and programs, including:
When the best of the best want to get an edge up on their competition, they come to me.
Through my experience, I’ve learned that it’s impossible to be the best, most effective high school athletic director without a firm grasp on how to teach and coach mental performance mastery to your coaches and athletes.
There’s no way around that.
If learning new coaching techniques is like filling your car with gas, then mental performance mastery coaching is like upgrading the engine.
You can only go so far without addressing it—it’s that powerful.
If you’re going to become the best high school athletic director you can be, you have to be dedicated to constantly improving your craft.
There’s no shortage of NIAAA LTP courses, online sports administration degree programs, and state association clinics out there to help you learn the fundamentals of administration, improve running parent meetings or get better at scheduling.
But there’s a tremendous lack of information on how to lead and coach your coaches and athletes to master the mental side of performance.
And any time there’s a gap like this, it means two things you can’t ignore:
Mental performance is what ultimately drives our mindset, behaviors, habits, and routines.
And as the competition continues to grow, and as our lives become bombarded with more and more distraction and stress, mastering the skills of mental performance in a position of leadership and influence like being a high school athletic director is something you simply can’t ignore.
That’s why I want to share some surprising truths I’ve uncovered after working with thousands of the world’s top high school athletic directors, coaches, athletes and teams over the past 20 years.
The physical side of performance typically gets the most attention from high school coaches and athletes, but mental performance is what keeps people going when they don’t feel motivated or the game is on the line.
Just like there’s physical training to build muscle, build specific sport skill, or get stronger, there’s mental training to become more focused, resilient, confident, and motivated.
Some of the mental skills your coachs and athletes need to be successful include:
Mental skills like these—and many others—are what ultimately drive our behaviors, habits, and routines.
These are the things we all know are really important – things we should be teaching our coaches to teach their athletes —but most athletic directors simply don’t know how.
That’s why many of their coaches and athletes struggle to get or maintain long-term results and even the most talented athletes and teams crack under pressure, failing to reach their true potential.
That’s the bad news.
The good news? I’ve spent the past 20 years learning, practicing, and teaching a step-by-step mental performance system to athletic directors coaches and athletes in all sports, at all levels, AND I DID THIS as a high school athletic director myself while also being highly sought after as a mental performance consultant to many of the top high school, collegiate and professional teams in the country.
Through this, I have taken what makes the world’s top performers successful and distilled it down into a group of fundamental, trainable mental skills that make up what I call The 10 Pillars of Peak Mental Performance—and I can teach you how to use this system with those you lead as a high school athletic director, too.
Any “good” AD can schedule, administrate and “put on a game”
Just like any good coach can teach their clients how to properly perform a squat or do the fundamental movements of their sport.
But a “great” AD also knows how to help their coaches and athletes master the game inside their heads so that they can perform their best when things don’t go as planned, or build new habits and be consistent when change is hard.
I’d like to give you the resources and tools you need to become a well-rounded, complete athletic director who can develop their coaches’ and athletes’ physical AND mental performance.
As a result, AD’s who emphasize mental skills develop athletic departments full of coaches and athletes who reach their full potential, and table to build and maintain healthy habits and do the the things they need to do to reach their goals more consistently.
Beneath sets, reps, and drills to improve the fundamentals is a game most coaches aren’t even playing, and it’s costing them—and those they coach—BIG TIME.
Many of the common challenges your coaches and athletes face are more related to mental performance than anything on the physical side of things. That’s why good, committed ADs can still struggle to guide their coaches and athletes to success.
The bad news: No amount of new strength, conditioning, nutrition, or sport-specific skill related strategies or methods are going to solve the problems that your coaches and athletes have.
The good news: You can help those you lead overcome the barriers that trip them up by learning to master and teach the mental skills needed for success.
Utilizing mental performance training with your coaches and athletes is a win-win.
As a leader in the athletic administration and educational athletics world, mental performance training is the key to getting your coaches and athletes the life-transforming results they really want, and keeping them.
You get the satisfaction of knowing you helped your school and department finally get the results they’ve always wanted, and your legacy gets the benefit of loyal coaches jumping at the opportunity to tell everyone they know that YOU are the best AD around.
As a AD, mental performance training is what you’ll need to achieve the two things you want most: seeing your coaches and athletes reach their full potential and building teams that WIN.
Your ability to teach your coaches and athletes how to master their mindset will set you apart from the competition and help you rise to the top of the field in your career and get that dream job that you’ve always wanted. I was able to get this job at the high school of my choice in Vermont at the age of 29 and now I want to share with you HOW.
If you’re ready to learn this crucial new skill set and take your game to the next level, starting today, I’d like to show you how…
I created The ONCE A YEAR, Total Immersion Learning Experience events specifically for athletic directors because I saw there was a need.
The national and state high school athletic director clinics just weren’t giving me what I REALLY NEEDED to have the influence and impact on my coaches and athletes and they for sure were NOT addressing the topic of mental performance mastery.
Having lived in the coaching and athletic administration space and been the most sought after training in this space for over a decade I have got results with my clients by understanding the 3 steps to maximum growth that most national and state conferences miss the boat on.
The entire Total Immersion Learning Experience is based off this 3 step model so that when you leave my house in Arizona after the event, the “REAL WORK” continues as together we stay in contact on a weekly and monthly basis for the maximum support and accountability to your specific growth plan that we custom create while at the event.
Growth follows a three step process.
Total Immersion Learning Experience – When you are wanting to learn and master a new skill set you must get a total immersion for multiple days of living the content. Just like the best way to learn a language is to live in the country, by living the 10 pillars with me for 4 days you will go home having mastered the content and skills you need.
Spaced Repetition – The learning doesn’t stop when you go back to campus after the total immersion, that’s when it starts. The spaced repetition that you get via daily, weekly and monthly systems we establish will keep you connected with the other attendees and myself to assure your success.
Accountability & Support To A Custom Growth Plan – At the total immersion learning experience event I will help you to custom create a growth plan so that when you go back to the grind of being a high school athletic director you can be intention and on purpose with your growth and development so that you get the most out of your investment.
“I Love Brian Cain and his Total Immersion Style Events. The training and strategies have helped me with my coaches and athletes. This program is something that they are buying into. Now that my coaches and athletes know I have completed the intensive training their buy in is even higher than it was before. They are seeing me walk the walk and talk and talk and they are now working to do the same and the results are evident.”Ellie Cooper, MPMNCAA Champion
“The Total Immersion Event has helped me give specific instructions and examples for my coaches and athletes on how to have an Elite Mindset! I keep different teachings on the TV outside my office and and go over one a day with my coaches and athletes such as BFS and today+today+today=your results. I can see their mindsets growing right before my eyes, it’s so simple, yet so powerful!”James Morton, MPMAthletic Director, Football Coach, TX
The Total Immersion Experience is NOT for everyone.
It’s for specific high school athletic directors who are already having success, on top of their game and looking for more.
At this event, you will be stretched out of your comfort zone to become the best version of yourself.
Through this life changing 4 day experience, I’ll share how you can use the same mindset strategies utilized by the pro’s to level-up your leadership, coaching and exactly HOW TO guide your coaches, athletes and teams to greater success than they ever thought possible.
I’ll walk you through everything you need to know to start coaching mental performance from assessments to specific training strategies, accountability, program design, and more as you master the 10 pillars of mental performance mastery.
Mental performance is a skill set that can be trained just like sport specific fundamentals, strength or conditioning. We’ll cover everything you need to know to become a better leader and cultivate the right culture; help you coaches and athletes develop an elite mindset, create and sustain motivation, build and break habits, stay focused and make better decisions under pressure, and more.
For each of the 10 pillars of peak mental performance, you’ll be armed with specific, practical strategies you can use to begin weaving these crucial skill sets into your coaching right away.
The beautiful part of keeping this event to only five (5) attendees is that we can customize the agenda as we see fit to address your specific needs.
You will fly directly into Phoenix Sky Harbour (PHX) Airport and myself or a member of my team will personally meet you at the airport.
You registration includes bunk room accommodations with the other attendees (remember… this is an immersion event) at the Brian Cain Peak Performance Total Immersion Event Center located at the base of Camelback Mountain in Paradise Valley, Arizona.
If you prefer to or we can link you up with local accommodations if you are bringing your family. We recommend The Hermosa Inn, a short walkable distance to the Total Immersion Event Center.
We will also provide accommodations back to PHX for your return after the event.
9:00-5:00pm Immersion Attendees Arrive
5:00-6:00pm Welcome From Brian Cain Peak Performance Team
6:00-7:30pm Team Building & Leadership Training Part 1-2 – “IN ACTION”
7:30-9:00pm Dinner & Social at Camelback Mountain
9:00pm Lights Out
5:00am Wake Up
5:30-6:30am Hot Yoga For Athletes “IN ACTION”
6:30-7:30am Team Building & Leadership Training Part 2-2 “IN ACTION”
7:30-9:00am 15 Min Recovery Stations
9:00-10:00am Shower & Breakfast
10:00-10:30am Pillar #1 – Elite Mindset
10:30-11:00am Pillar #2 – Motivation and Commitment
11:00-11:30am Pillar #3 – Focus and Awareness
11:30-12:00pm Pillar #4 – Self-Control & Discipline
12:30-3:30pm Bike Fitting & Prep For Snake To Squaw 70.3
3:30-5:30pm Drive Paradise Valley To Univ of Arizona
3:30-4:00pm Pillar #5 – Process Over Outcome
4:00-4:30pm Pillar #6 – Meditation & Mental Imagery
4:30-5:00pm Pillar #7 – Routines & Habits of Excellence
5:00-5:30pm Pillar #8 – Time Management & Organization
5:30-7:00pm Pre-Game With Houston / Arizona Coaching Staff
7:05-8:00pm Univ of Houston vs. Arizona Baseball Game (Meet With Coaches)
8:00-10:00pm Drive Home
8:00-8:30pm Game Observation & Discussion
8:30-9:00pm Pillar #9 – Leadership
9:00-9:30pm Pillar #10 – The Right Culture
9:30-10:00pm 10 Pillars Q&A With Brian Cain, MPM
10:00-10:30pm Final Prep For Snake To Squaw 70.3
10:30pm Lights Out
4:30am Wake Up
5:00-6:00am Drive To Rattlesnake Cove & Set Up
6:00-6:30am Prep Set Up For Snake To Squaw 70.3
6:45-7:45am Swim 1.2 in RattleSnake Cove – Bartlet Lake Arizona
7:45-12:45pm Bike 56 Miles From Rattlesnake Cove To Paradise Valley AZ
12:45-4:45pm Run 13.1 From Paradise Valley AZ to Summit of Squaw Peak
4:45-7:00pm Return Bikes, Shower, Eat
7:00-9:00pm Fireside Chat
9:00pm Lights Out
5:00am Wake Up
5:30-6:30am Hot Yoga For Athletes “IN ACTION”
6:30-7:30am Shower & Eat Breakfast
7:30-12:00pm Event Attendees 1-1 Time With Cain and PHX Departure
Since attending your two Total Immersion Events, our school, our team and my life have never been the same. I can’t thank you enough for simplifying mindset, leadership and culture for me so I could simplify it for our coaches and athletes.Randy Jackson, MPMAthletic Director and Football Coach, TX
Brian Cain has completely changed the way I do my job as a high school athletic director. His systems and strategies around culture, time management, routines, habits, leadership, motivation and commitment have allowed me to get out from behind the desk and get more involved with mentoring and leading our coaches and athletes.
As athletic directors it’s so easy to get stuck behind a desk pushing paper, we need to create the systems to help us get up and push our people to become their best. The only way to do that is be the best you that you can be and Cain’s pillars of mental performance allow you to do just that.Chris Lavoie, MPMAthletic Director, FL
Attending Brian Cain’s Total Immersion event was a career changer for me. It help catapult our results on the field, in the classroom and in our community. The results were so evident that I was continually asked to take jobs as a principal in our district to achieve the same results we were getting in athletics, in academics.”Colton Monti, MPMAthletic Director, WA
The Total Immersion Event is for high school athletic directors who want to stay on the cutting edge of their profession and grow their success and influence—while helping the coaches and athletes they work with get better results than ever before.
Specifically, this powerful course is for the high school athletic director who’s ready to have massive influence and impact in their schools and take unyielding control of their fitness, focus and future to become that absolute best they can be for their coaches and athletes.
High school athletic directors who want to build a department of coaches and athletes who get incredible results and are ready to tell everyone they know that YOU are the best around.
And yes—high school athletic directors who want to help coaches and athletes blast through mental barriers that limit peak performance and build teams that WIN year after year.
So if helping others achieve goals and level up their performance describes what you do, then this the event for you!
Still not sure if the Total Immersion Learning Experience for High School Athletic Directors is right for you? Then let me ask you this:
Does it ever feel like there’s something missing in your job as a high school athletic director?
You work hard. You’re skilled. You know how to work the fundamentals of administration, scheduling, event management etc. and you know the ins and outs of your school. You know the best methods for helping coaches deal with parents, create better practice plans and improve the conditioning of their athletes.
You should be known as one of the best…
But at the end of the day, you know that something’s still missing.
You think about one of your coaches and athletes who, despite incredible talent, allows distractions and doubt take over when the game is on the line…
… Or the coach who, despite the proven, scientifically-backed program you’ve provided, still gives up after a few months, failing to reach their goals.
Some people are okay shrugging that off. But deep down, you know that’s not what elite people in athletics do.
You think about these people who came to you for help, only to be let down. You think about their families and loved ones, and how the inability to reach their goals may affect them…
And despite the fact that most people out there are happy to pat you on the back and say, “Hey, you did your part. You gave them a good opportunity, You told them what to do. If they can’t follow through, that’s on them…”
… It just doesn’t sit right with you.
Actually—that’s putting it way too lightly—it downright drives you crazy.
You got into this field to change lives. You’re a high school athletic director because it provides the rare opportunity to merge passion with making a living—and change lives in the process.
The athletic administration and coaching profession has suffered far too long from the “You did your part, if they fail it’s on them” excuse—and it’s time for it to stop!
The truth is that there IS something you can do to help coaches and athletes develop the habits, routines, and skills they need to be at their best, consistently and predictably.
There is a skill set you can add to your leadership toolbox to render the competition obsolete, boost success, grow your influence—and enjoy the satisfaction that only comes from knowing you’re doing everything you can to be the best leaders possible for your athletic department.
THAT’S what this Total Immersion Learning Experience for high school athletic directors is all about!
Never again do you have to wonder “What went wrong!?” because those you lead crack under pressure and fail despite talent, ambition, and scientifically-backed training and coaching programs.
Never again do you have to deal with the pit in your stomach that comes from seeing a coach or athlete struggle to stay focused, overcome failure, or build new high-performance habits.
I will arm you with a step-by-step process to help those you coach and develop in others the life-changing skill set that is the 10 pillars of mental performance mastery.
We have used [Brian] Cain and his mental performance system with Yale Lacrosse since 2009. His teachings have helped us win multiple Ivy League Titles and the 2018 NCAA National Championship. Without a mental game system, we are without these titles. Mind you, Yale doesn’t have athletic scholarships. We focus on process, not excuse and that’s a big part of why we have become the top program in the nation.Andy Shay, MPMHead Lacrosse Coach, Yale University
I went to Brian’s Total Immersion Event in Texas and I got more out of that time than any workshop or clinic I have attended in my 35+ year career in athletic administration.
I taught his principles to our coaches and athletes on a daily basis and their performance improvement was very noticeable. They had something to go to.
If you are an AD and you want to provide coaching that will change your coaches and athletes lives, you need to coach the mental game and Cain has a program to show you how.Rusty Beam, MPMAthletic Director, TX
[Brian] Cain has been a part of our program since 2013. He helps our coaches and athletes to simplify the game to winning the next pitch and gives us the tools as to how to manage the adversity.
His coaching has helped us become better coaches and has be a huge part of our 5 straight ACC titles (2014-2018) and our 2018 NCAA National Championship.Lonni Alameda, MPMHead Softball Coach, Florida State University
Cain’s 10 pillars of peak mental performance really help simplify what you need to know as an athlete to give yourself the best chance for success in the mental game.
Coaches teach 90% of the time on the physical aspects of the sport, Cain’s program helps bring more awareness and strategy to mental side of the game in a simple and systematic way so that any coach can improve coaching the mental game. His mental training was a big part of my success as an Olympian and continues to be as I direct Small Fry’s Hockey.Lyndsey Fry, MPM2014 Team USA Women’s Hockey Silver Medalist; Director of Small Fry’s Hockey Program
To maintain a high-quality experience and ensure all my students get the support they deserve, I only enroll five (5) athletic directors to each event.
Your financial investment is $2,497 per person and includes accommodations at the Brian Cain Peak Performance Total Immersion Event Center at the base of Camelback Mountain in Paradise Valley (Phoenix) Arizona USA, entrance into educational events we attend or educational activities participate in.
This entry fee DOES NOT cover your fight to and from PHX, it covers everything else.
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That’s right. I’m so confident this event will help you take your leadership to the next level that I’m offering a 30-day, 100% money-back guarantee.
I’ve seen the 10 pillars of mental performance mastery work for hundreds of athletic directors and competitors from professional athletes on the biggest stages to high school coaches to everyday folks battling to take back control of their health, and everyone in-between, so I know it can work for you, too.
I’ve worked with thousands of teams, coaches, clients, and organizations, and when the stakes were the highest, the strategies and tools covered in this total immersion learning experience are what I used to consistently and predictably help people be at their best.
That’s why I guarantee the Total Immersion Learning Experience will be the best professional development and professional education you have every received or I’ll refund 100% of the price.
This guarantee covers you for a full 30-days, which means you can go through the total immersion learning experience, go back to your school implement what you lear and then decide for yourself if it was worth the investment.
My goal is to help you master and teach the mental skills your coaches and athletes needs to overcome the mental barriers that trip them up and build the habits, behaviors, and routines they need to do to achieve their goals and perform at a high level—and I know the Total Immersion Learning Experience will help you get there.
A: The Total Immersion Experience only opens up once a year for a limited time and I decide year to year if I want to do it again, my career and life are ever evolving and I never know what I will be into year to year. That means it will be at least twelve months before you’ll have the opportunity to join again. In that time, other ADs will have invested in themselves, mastered the art of mental performance coaching, and will be reaping the incredible benefits we’ve outlined here on this page.
Listen, you know your financial situation best, but if there is any way you can responsibly make this work, it will be well worth the investment.
A: No. Mental Performance Mastery is backed by thousands of hours of in-the-trenches experience, broken down into a simple, user-friendly format so you can learn as efficiently as possible, and at a fraction of the cost of a degree.
A: Both! Once you join by clicking the registration button below, you’ll get immediate access to all of the premium digital content I have produced so that you can prepare before the event so that you get the most out of your investment.
When I was a high school coach and athletic director, I remember the helpless feeling of working with coaches and athletes who had all the talent in the world… yet continually sabotaged themselves mentally.
I remember thinking, “If there was just a way I could help them!”
At the time, I told myself that I’d done my part, coaching them as best I knew how. But that still didn’t sit right with me…
And I hear this same struggle from coaches and athletes every single day…
“I wrote the perfect workout and nutrition program for my athletes… but they just can’t seem to stick with it long enough to see results…”
“In practice, my athletes/team are unstoppable, but when the pressure of the game hits, they fall apart…”
“For the first few months, my coaches and athletes are really motivated, but then the bad habits crept back into their lives and they stopped showing up and doing what they need to do to succeed.”
Here’s the bottom line: without a firm grasp of how to teach and coach the mental side of performance, it’s next to impossible to be the best, most effective athletic director you can be.
I’ve studied what makes the world’s top coaches, athletes, and teams successful and distilled it to a group of fundamental, trainable mental skills. These skills make up what I call “The 10 Pillars of Peak Mental Performance” that I teach you at the Total Immersion Learning Experience Event.
The 10 Pillars of Peak Mental Performance are the foundation of my proven mental performance coaching system—which will teach you to master the mental skills your coaches and athletes need to consistently achieve long-term success.
These are proven strategies and practices, discovered in the trenches of helping real people transform their lives, that you can apply to help the people you work with or coach finally reach their full potential and get the results they want and deserve.
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