Cutting Edge Strategies to Help You Achieve
The Elite Mindset, Confidence and Consistency
Required to Succeed at The Highest Levels of Competition

The World’s Leading Authority on Mental Performance Coaching

1-on-1 Mental Performance Mastery (MPM) Coaching with Brian Cain

Are you…
  • Falling short of your potential while knowing you have more talent than you are showing?
  • Struggling to get over the hump, perform well in the “BIG GAMES,” and take your performance to the next level?
  • Tired of your mindset being the liability that’s holding you back… but not knowing how to change it?
  • Working harder than your competition but choking when the lights come on?
  • Watching less talented and less prepared people get the results you deserve?
  • Irritated about getting told the importance of mental toughness… and wish someone would finally give some concrete ways you can actually improve it?
  • Frustrated that all the hard work you put in isn’t leading to consistent results?
  • Ready to take your performance to the next level and gain an edge over the competition by mastering the mental side of performance?
  • If any of those scenarios cause you to nod your head and say, “YES, that sounds like me”, then…

1-on-1 Mental Performance Mastery (MPM) Coaching is the Fastest and Most Effective Way to Turn Your Mindset into a Weapon of Strength

Hi, Brian Cain here.

Over the past 20+ years, I’ve had the honor of working with many of the world’s top coaches, athletes, and executives, including:

  • Coaches, athletes, and teams in the NBA, NFL, NHL, MLB, and PGA.
  • Top executives and teams at John Paul Mitchell Systems, Whirlpool, Ironclad, Fuddruckers, and Burton Snowboards.
  • UFC world champions Georges St. Pierre, Rashad Evans, Vitor Belfort, Michael Bisping, and Rich Franklin.
  • Heisman Trophy winner Kyler Murray and Cy Young winners Jake Arrieta and David Price.
  • The most prestigious athletic departments around the country, including: The University of Alabama, Auburn University, Florida State University, The University of Oregon, and Yale University (to name a few).

When the best of the best want to take their mental performance to the next level and get an edge up on the competition, they come to me.

Through my experience, I have taken what makes the world’s top coaches and athletes successful and distilled it down into a group of fundamental, trainable mental performance skills that make up what I call The 10 Pillars of Mental Performance Mastery (MPM).

The 10 Pillars of MPM are a proven system that I have developed over my career that will teach you how to train the mental performance skills needed to consistently achieve long term success.

Through my unique opportunities, I have learned that the common denominator of successful teams, athlete’s, and top performers is that you have to be in control of yourself before you can control your performance and I’m ALL FIRED UP to share my experience so that you can become the elite performer you’re meant to be!

Bottom line: My 1-on-1 MPM Coaching Program is the fastest and most effective way to develop the tools and resources needed to overcome the mental barriers that trip you up so that you can achieve your goals and perform at a high level – even when it’s hard.

Start Your 1-1 Coaching Application

By Scheduling a Discovery Call

Just ask them:

What My 1-on-1 MPM Coaching Clients
Are Saying About Our Work Together…

When I met Brian Cain I thought that training your mindset was impossible, that you only grew mentally from working hard. What I now realize is that you can train mentally just like you train physically. Brian Cain changed my mindset, sharpened my habits, and helped me be a World Champion for seven years.

Georges St-Pierre13x UFC World Champion, UFC Hall of Fame

It’s no coincidence that the first year I worked with Coach Cain full time I had the best year of my career. He gives you drills and a way to work on your mental game that is just like going to the ice to work on your hockey skills. I can’t believe it took so long to learn that you can coach the mental game just like the physical game. I won’t play another season without him in my corner.

Connor Murphy2011 National Hockey League 1st Rd. Pick, Chicago Blackhawks
Team USA Ice Hockey

I started working with Brian Cain when I was at TCU and still consider him one of the most influential people in my career. If I ever need anything, he is just a phone call away. He is like that for all of his clients. You can’t put a price tag on the value of having him as a corner man for your career.

Matt CarpenterFormer TCU Baseball Player, St. Louis Cardinals, Major League Baseball All-Star, World Series Champion

We have used Coach Cain at Yale since 2009. The results have been staggering. We have won the Ivy League 8x and won the NCAA National Championship in 2018. Having access to him each week keeps us on course and on track towards becoming our best. His results stand alone in the field. He is the best in the world at what he does. Point blank.

Andy ShayHead Men’s Lacrosse Coach, Yale University
2018 NCAA National Champions

Anytime I have a question about how to improve my performance, I call Coach Cain and it’s like we haven’t missed a beat. He is the best in the world at what he does and was the missing link in my performance. Even though he had never touched a rodeo rope, he was crucial to me winning my first World Championship.

Donene Taylor2016 Professional Rodeo Association, Tie Down Calf Roping World Champion

“Brian Cain is the real deal.  I started with him when I was in college.  He gives you a plan to follow throughout your year so you know exactly what to do and when.  He organizes it a lot like a strength coach would so you know exactly what you need to do to prepare for the season.”

Brandon FinneganMLB Pitcher

In order to get the most out of your potential, you must train physically and mentally with the best coaches in the world.  Brian Cain is that coach when it comes to mental performance.

Rich "Ace" FranklinVP ONE Championship, MMA World Champ and Hall of Famer

In just one session with Coach Cain, I was able to get a much deeper understanding of the mindset and routines that elite athletes use to be successful.

Michael BispingUFC Middleweight Champion

I hooked up with Coach Cain when I was in college at SMU. The training I got from him there I still use in my NFL career to this day. I look around at other guys and smile because I know I have worked with the best and have had the mental training that it takes to be successful at the highest level.

Courtland SuttonFormer SMU Football Player, 2018 NFL 1st Rd. Pick, Denver Broncos, 2019 NFL All-Pro

Brian Cain helped us create a championship culture around being selfless and relentless. His work has changed the career of a lot of our players in a short period of time. Using his teachings we have won 13 conference championships and the 2016 NCAA National Championship. If you want to master the mental game, working with Brian isn’t your best option… It’s the ONLY option.

Gary GilmoreHead Baseball Coach, Coastal Carolina University
2016 NCAA National Champions

What Brian Cain does is help you stay on course. Life as a professional athlete or in any arena is full of distraction. He is able to help me stay on course towards being the player I want to be and he does it in a way that makes you fired up to attack whatever is in front of you.

Andrew CashnerBaltimore Orioles

I started working with Brian when I was a sophomore in high school. There’s no doubt that his mental performance mastery coaching was a huge part of my development into a first-round pick. I can’t imagine not having had his coaching. I hear his voice in my head every day.

Cole Winn2018 Major League Baseball 1st Rd. Pick, Texas Rangers

We started with Brian in 2013 and have won the ACC every year since. We won the NCAA National Championship in 2018. His fingerprints, teachings, and systems are embedded in what we do at Florida State. I always look forward to our calls and what he has to share to help us get 1% better.

Lonni AlamedaHead Softball Coach, Florida State University
2018 NCAA National Champions

Brian Cain is able to help you organize your thoughts and create a championship culture unlike anyone I have ever been around. Whether on the ball field or in the burger industry, leadership is leadership and culture is culture. He has the winning formula with his 10 Pillars of Mental Performance Mastery.

Luke Mandola, Jr.Sr. Vice President, Fuddruckers

Having Brian Cain in your corner as a trusted resource who has been around the best coaches and athletes on the planet is invaluable. He will invest in you and help you on many levels during your career.

Jeff BanisterMajor League Baseball Manager

Brian Cain is the best when it comes to helping you manage your life in and out of the competitive arena.  If you want to be the best you can be, for the longest you can be, he needs to be a part of your coaching staff.

Chris WilliamsProfessional Golfer

The MPM Coaching Difference:

What to Expect

The 1-on-1 MPM Coaching Program is built on the foundation of a deep professional coaching relationship, and we go above and beyond to make sure you feel supported every step of the way.

After your initial 15-minute free consultation, you will be matched up with a coach that is equipped to provide the best results based on your goals, preferences, and profession. Whether you end up being paired directly with me (always the initial plan) or one the Certified MPM Coaches in my network (if after discussion with you we both feel that they are a better fit), you can rest assured that you will receive world-class coaching from an experienced professional.

Through a combination of consistent phone, email, text, and FaceTime, your coach will follow up with you on a weekly and often daily basis to provide continued support and instruction, reflect on your personal goals, and evaluate your progress.

Each training session will build off of the previous one, serving as the foundation of your mental performance training program. In between each coaching session, you will have an actionable plan to implement to completely remove the guesswork and provide a clear, concise roadmap that will guide you toward mental performance mastery.

The MPM Coaching Philosophy

Everything we do is based around the 10 Pillars of Mental Performance Mastery—a system for achieving that winning edge that has been called the “missing link” in optimal performance. These 10 trainable mental performance skills are what you need to close the gap from where you are to where you want to be—and we are going to help you master each one!


When you join the 1-on-1 MPM Coaching program, you will learn…



PILLAR #1 – Elite Mindset

Without the right mindset, you will continue to struggle with doubt, thinking you “just don’t have the mental toughness” needed to reach your full potential and get the results you’ve been working for but not yet achieving.  As you develop an elite mindset, you will start to see setbacks — things you used to think of as “failure” — as an opportunity for growth, and that makes a HUGE difference.  As you learn to grow and train your mindset, you will finally be able to blast through mental barriers that have held you back and realize your true potential.

PILLAR #2 – Motivation and Commitment

No one is able to reach big goals or max out their potential without high levels of motivation and commitment — this is something we know.  When adversity comes knocking — as it always does — the level of motivation and commitment one has will largely determine whether they push through and stick with it, or whether they give up.  By developing the SKILL of motivation and commitment, you can develop the grit needed to stick with it even when things get hard and you don’t feel like it.

PILLAR #3 – Focus and Awareness

Distractions, negative self-talk, and letting mistakes get to you are a sure way to derail performance.  People who succeed don’t do so because they somehow evade trials and challenges.  They succeed because they develop a SKILLSET that allows them to overcome the challenges and trials they face — and focus and awareness is a crucial component of helping you do that.  With practice, you CAN display a highly trained level of present moment focus and self-awareness so you can block out distractions, navigate adversity, and perform consistently at your best and shine your brightest when it means the most.

PILLAR #4 – Self-Control and Discipline

Elite performance requires hard work and dedication.  There’s no way around that.  Similarly, the pressures of competition are demanding — mentally, physically, and emotionally.  When you begin to intentionally and consistently train self-control and discipline, you will notice that you are better able to:

  • Refocus when facing the inevitable obstacles (have a bad game, battling nerves before a big game, negative comments/expectations of parents, etc.)
  • Calmly evaluate different challenging scenarios and make the most effective decisions. As the self-control and discipline “muscles” strengthen, expect to be able to make objective decisions under pressure, rather than being run by emotion.
  • Embrace the process — good and bad — as an opportunity for growth.

PILLAR #5 – Process Over Outcome

One of the biggest battles you face is this: finding the energy and initiative to do the day-to-day, mundane tasks necessary to reach your goals, even when you don’t feel like it.  By developing the process over outcome skillset, you can redirect focus to what is within YOUR inner locus of control — and drive the actions needed to achieve the desired outcome.  This allows you to develop an appreciation of focusing on what you can control, letting go of what you can’t, and aiming for daily improvement.

PILLAR #6- Meditation and Mental Imagery

Whether we’re aware of it — or not — the mental images we create and carry around (both positive and negative) have a direct impact on physical and mental performance.  When you begin to train the skill set of mental imagery and meditation, you will notice that you are better able to stay calm under pressure and focus on the present task, rather than getting caught up in the past or future.  You will also increase your confidence through and advanced form of preparation, that you competition doesn’t even know exists.

PILLAR #7 – Routines & Habits of Excellence

After nearly two decades of working with the world’s top executives, teams, coaches and athletes, I can conservatively say that a good 50% of elite performance and goal achievement happens OUTSIDE of work out techniques, fundamentals, or any other physical element.  Consistently performing at a high level requires the ability to modify behavior and develop the structure needed to execute the plan.  High-performers know the power of routine — they know how to build and break habits, and they have a certain amount of structure guiding what they do each day.  Those who fly by the seat of their pants or let their feelings dictate what they will do and don’t do are destined to fall short of their potential.

PILLAR #8 – Time Management & Organization

The more automated and organized one’s day is, the more self-discipline, energy, and focus there is to direct toward the most important things.  There is a direct correlation between one’s time management and their ability to exhibit more willpower and show up for a competition or workout and be at their best.  Every decision made each day is like a “withdrawal” from your bank account.  And on the flip side, every decision put on automation, requiring minimal mental thought or energy is like a deposit.  Effective time management preserves energy and focus for the things that REALLY matter.

PILLAR #9 – Leadership

Elite performance is a team effort.  In order to help you reach your full potential, you have to work on becoming a more effective leader.  Learning to become a better leader creates the opportunity to take your success — and the success of those around you — to greater heights than ever before.  Many people and teams will fall short because their leadership isn’t strong enough to manage all of the demands that come with higher levels of performance.

PILLAR #10 – The Right Culture

After working with the world’s top performers — in every sport and at nearly every level — I noticed something: The best of the best do things differently that the rest of the pack.  There is a championship culture within elite performing individuals and teams that dictates how they treat themselves and others, how they respond to adversity, and their ability to consistently perform at a high level.  As an athlete, it’s your job to establish the right culture personally and work to establish this collectively with your team(s).

Don’t leave your coaching to anything less than the best

The best coaches have both the experience and intuition to understand what the mental and physical limits of their clients are.

In the same way, my certified mental performance coaches and I have the skills, talent, and experience to quickly determine exactly where you’re at in your professional and personal journey and develop a systematic program to prepare you emotionally, mentally, tactically and technically for each and every challenge on your list.

Schedule a Discovery Call Now

What Does 1-on-1 Coaching Cost?

During the initial free consultation, we will discuss your goals, needs, and finances to determine which coaching package is the best fit for you. I understand there are budgets people need to work with. If you are willing to do the work it takes to be great, I want to help you to achieve your goals.

Interested in learning more? Here’s what you should do next…

If you’re ready to master the mental side of performance and take your performance and life to the next level, fill out the application form below and I will connect with you bout your next steps in working together.

Due to high demand, spots in the 1-on-1 MPM coaching program are limited.

In other words: if you are interested, don’t wait and risk losing your spot to someone else. Fill out the application form below NOW so we can get things rolling!

Schedule a Discovery Call Now