The confidence confusion: How to build unshakeable confidence (and why traditional advice is wrong)

Confidence is the mark of a champion. It’s something you need to be an effective coach—and something absolutely crucial for those you coach to reach their goals and perform at a high level.

But there’s also a lot of confusion surrounding confidence…

Can you grow it? If so, how?

Are there specific things parents, athletes—even coaches—do to sabotage it?

I cover all this, and provide my go-to strategies for developing unshakeable confidence in this article.