BC149. Matt Morse – Mental Game VIP

Brian sits down with former UAB baseball player, Matt Morse, who is a top marketing & launch consultant, author, and speaker.  Matt shares the essential aspects from his book Mental Game VIP. Get your own copy at mentalgamevip.com/Cain



You will learn…

  • Why nurturing the adolescent mindset is essential
  • How to get that IT factor
  • That being your best self is different, and better, than being perfect


Follow Morse on Twitter @MattMorse_17


Visit his website:  www.matt-morse.com




What’s common among them is it comes down to desire and hunger.  People who want more.  If you want more, you have to become more.


Cain:  Hey, how are you doing?  Brian Cain, your Peak Performance coach, here with the Peak Performance Podcast.  We’re going to do two episodes with Matt Morse.  Matt is the CEO of the Matt Morse Companies.  He’s also a performance coach that works with some of the top athletic programs around the country.  He’s a speaker, he’s a trainer, he’s an author, he’s an entrepreneur.


Matt in this episode is going to talk about his creation, the Mental Game VIP, what he learned from interviewing some of the best coaches in the mental game.  In a follow-up episode next week he’s going to talk about Leadership VIP, things he learned from interviewing some of the best people in the field of leadership.  He played baseball at the University of Alabama Birmingham.  He was a standout middle infielder.  Matt’s been a friend of mine, he’s been a teammate of mine here for a long time.  So welcome to the Peak Performance Podcast, Matt Morse.  Glad to have you.


Morse:  Thanks, Brian.  Great to be here.  I’ve been listening to this podcast since I was about a freshman or sophomore in high school, as long as I can remember.  It’s an honor to be a guest on this podcast.  I appreciate the introduction.


Cain:  Yeah.  Matt, if you would, I kind of gave you a little intro but before we get into Mental Game VIP and then next week Leadership VIP, would you kind of give our listeners sort of your background in terms of how you got to where you are today and sort of your story.


Morse:  Sure.  I’d love to.  I grew up in Sandwich, Illinois, a small suburb about an hour straight west of Chicago, in a small town.  I went to a small private high school, where I played baseball and football in high school.  I had always dreamed of playing college baseball in the South and really worked hard to make that happen.  So throughout the recruiting process I got to establish a lot of different relationships with some of the best coaches in the country and ultimately came to decide to attend UAB.  It was just a tremendous fit academically, athletically.  I loved the coaches there.  That was my decision out of high school.


When I got there, I remember the first fall.  I think it was December of my first fall on campus there walking into our head coach, Coach Shoop’s, office for a meeting, and on his desk was the mountain of excellence with all of the different elements that Brian had created in about a 20-sheet package.  I just remember looking at it thinking, “Man, I wonder if Coach is thinking about bringing Brian in to work with the team – that would be awesome.  Ah, I’d better not say anything about it; I don’t know if that’s what he’s going to do.”  I just kind of kept it to myself, didn’t really say much about it.


Then about six weeks later we started going through his PRIDE program audios and videos and really got opened up to the mental game.  I had heard about Brian and knew about him, but after going through the PRIDE program I had a much better idea of what he’s all about.  That is really what kind of set me on the path of being so intrigued by the mental game – that in Year 2, when Brian came to work with us on campus, I tried to pick his brain and ask questions as much as I could to learn about what it is that he’s doing and what’s working.  I was always fascinated by the results and the success that the people he was working with were having, so I knew that there was something there.


The following year Brian was back on campus.  We were in a one-on-one meeting that we do when Brian comes to campus.  I was the last meeting of the day and he needed a ride back to the hotel, so I asked if I could give him a ride.  On our way back we started breaking down some of the things he was doing.  He was asking me what I liked, what I didn’t like, what worked, what didn’t.  Particularly, on that visit he brought with him a 365-page binder that he wanted each player to fill out each night before they went to bed, kind of evaluating their days.  He asked me what I thought of it and I just said, “Honestly…”  I had gotten to know him for a year and a half now before this point.  I said, “Honestly, I think it’s too long – I don’t think that guys are going to fill it out.  Maybe 3-4 guys will open it up regularly.  There’s got to be a better way to reach these guys.”  It took some courage on my part to give him some honest feedback but I think he really appreciated that.


And that kind of snowballed and one thing led to another, and we kept in touch and started doing an internship where I was doing everything from some of his social media to creating mind movies and different things for the clients that he was working with.  I think what he appreciated the most was just the honest feedback that he wasn’t getting really anywhere else or that coaches maybe didn’t feel comfortable enough to give him.  So that evolved pretty quickly.


I wanted to be a college baseball coach as soon as I was done playing for as long as I could remember.  In order to be a great college baseball coach, I know that I needed to learn from the best in the mental game of baseball, which Brian was.  So I really immersed myself in Brian’s content, and then also just kind of had this vision inspired by Brian and Dr. Gilbert and a few others that I had surrounded myself by that I wanted to learn from and kind of formulate some different philosophies and see what’s out there.  I set out on a mission to interview the best of the best in the mental game of baseball in my opinion.


There’s a range of everybody from sports psychologists to doctors to players and coaches, but where I was at that time in my life it was who had a presence or who was willing to be a part of this project.  It turned out to be something pretty special that I’m proud of today, that I put a lot of time and effort into to make sure that it got done right.  That was released in October of 2014 and has been a success.  Hearing some of the stories of the coaches and players who have gone through it and the transformations they’ve had in their lives since has been astounding.


When it came down to the end of my college baseball career and I had a decision to make, I had explored all of my coaching opportunities – which I had several great ones at Division 1 schools all across the country.  At the end of the day going through and creating this project, I realized that there’s a lot more influence and impact to be made out there in different ways, and through the product launch of Mental Game VIP I was able to get a taste of that.  The people who I was honored to interview as a part of that project then turned to me and said, “Hey, I like the way that you promoted this, I like the way that you put this together.  Would you mind helping me out?”


So, long story short, that led to me being able to get on board with Brian and help him with the marketing and the business side of what he’s doing and allowed me to really understand that I was not trying to get into coaching because I wanted to teach guys to run faster and throw harder.  I wanted to get into coaching to make a difference in people’s lives, be it a coach or an athlete or whoever it might be.  So I’m just thankful for the willingness of the people who were in Mental Game VIP to participate, to help promote it, to help me see what was out there, see the opportunities, and just continuing to work hard every day to get better and to improve what my standards are, what my best is, so that I can continue to provide those around me with that standard of excellence.


Long story long, that’s how Brian and I got together, and I’m just excited to tal1k about some of the details and some of the things that I learned and some of the people I was able to talk to as a part of that project.


Cain:  You know, Matt, you mentioned Dr. Gilbert, who has had a huge impact in my life.  I’ve met the man one time in 2006 and he’s been in my ear every day for three minutes through his Success Hotline for the next 10 years, and I can say has probably had as much impact on me as anyone in the world, maybe only second to Ken Ravizza.  Maybe my high school football coach John Allen.  But those three for sure have really created the philosophy, the mindset that really is who I am.


One of the things that Gilbert always says is, “There’s two ways to become an expert – you either go and do the work yourself, or you go and interview the people that have done the work.”  Talk a little bit about your Mental Game VIP project where you go and interview I believe it was 21 of the top mental game coaches in the country.  If you would, share some of those coaches and then also share, if you would, maybe the top 10 strategies or the top 10 parts of building a mindset that you learned that you think will help our listeners on this podcast.


Morse:  Sure.  I’d love to.  How much time have you got?


Cain:  That’s all we have, is time.


Morse:  Awesome.  I could share hundreds of different great things that were shared in those interviews, but I’ll try to get straight to the point and give you guys as much value in as little of time as possible.


To mention Dr. Gilbert, I would like to thank him again just for the inspiration and the ideas of the different ways to become an expert.  I was exploring different opportunities with my fifth year of eligibility, whether I should go into the business side of it or the sports psychology side of it, and Dr. Gilbert said, “When you’re with Brian, you’re learning from the best of the best; the only other thing that you could do potentially to improve is to go out there and interview everybody else who is working with baseball players, who is in the trenches, who is in dugouts with players, and ask them about what’s working for them.”  So I had Brian, who had opened me up to the mental game.  I had ideas from different people.  Dr. Gilbert then kind of made it clearer for me.  So I just went and got after it.


I thought, Brian talks all the time that it’s the start that stops most people.  I thought it was a big task ahead.  I thought it was something that I didn’t really know how it would evolve.  I never thought it would be sitting here talking about it today.  I was just trying to learn more or less as an active-research type of project that would allow me to get a real-world application of sports psychology, what’s being used in baseball particularly.  It was all baseball connections that were the people that I interviewed in the projects.


So from there I went to the people who I had the closest connections with (one of which was Brian), a couple others who I had connected with on social media, a couple others I had read their books or heard them speak.  I think there were about 6-7 and I thought based on their feedback I would know if this was a feasible idea, if it was worth my time.  Every single one of them was all in.  They said, “How can I help you, let’s do the interview, let’s set it up.”  Then when the interviews were done, after I did these first few, they were all like, “This is tremendous.  You need to interview X, Y, & Z as well as a part of this project because they would love to be a part of it, they would fit, they’re working baseball actively.”  So I explored all of those opportunities.


At the end of the day I had 21 interviews complete and some great content.  I actually had players and coaches starting to approach me asking me when it was going to be available, because I wasn’t quite sure yet.  But then the process evolved and I had the product ready, and I wanted to make sure I had the permission from all of the people who I interviewed to distribute and sell and promote this as a product.  I contacted all of them, all 21, assuming that probably 10 would say, “No, I rather you not, I’d rather not be a part of it,” so that I would still have 10 interviews and something that is of some substance to give people.


What was amazing about the whole project was within probably 4 days I had heard back from all 21 individuals, who not only said, “Yeah, please promote it” or “Go for it and do your thing” but also wanted to know how they could promote it to their audiences.  So just a tremendous group of people.


I think it says a lot about the sport of baseball and people who are working in sports as well, and their heart and their generosity to give back.


Something that is really obvious is that the most successful people have been helped by so many along the way that they’re the first ones to step up and want to give back and want to help and want to invest in my future and my education and what I was doing.  So that was really cool to see.  But if you would like, I can dig into some of the details of the actual mental game of baseball, things that we discussed, and talk about some of the people that were a part of that.


Cain:  Well, Matt, I’ll just go through and read off the list of people that you interviewed.  I think it’s astounding.  It’s actually really impressive.  Obviously, I’m in the program.  Alan Jaeger.  John Gordon, author of The Energy Bus.  Charlie Maher with the Cleveland Indians.  Christine Rickertsen.  Dr. Rob Bell.  Aaron Weintraub.  Mike Tully.  Alan Goldberg.  Justin Diemer.  Tom Hanson, who coauthored the book Heads-Up Baseball with Ken Ravizza.  You’ve got Ken Ravizza in here who was in the dugout with the Chicago Cubs when they won the World Series.  Steve Springer, a mental coach with the Toronto Blue Jays.  Tim Dixon. Dr. Jim Afremow. Jeff Janssen.  Dr. Rob Gilbert.  Mike Margolies.  John Brubaker.  Justin Dedman.  Justin Toole.  Some masters of the mental game, some of which have gone through – Justin Toole I had at the University of Iowa.  It’s really exciting to see the people that you’ve got on here.


What I’d like to know is what do you think are the most important take-homes or where there are important things that – there are going to be some things that one coach said that no one else said but there’s going to be a lot of things everyone said.  So if you would maybe share with us what are the things everyone said and then also what are some of the key take-homes if you have to take that book or 10-disc set that people can get – it almost looks like a 400-page book.  If you had to summarize it into five pages, what would be the things you’d talk about?


Morse:  That’s a good challenge there.  I think for starters (and I’m sure you can attest to this) there is more than one way to do things.


Cain:  Totally.


Morse:  There are 21 people in here and all of us are after the same thing – helping players perform better under pressure and have a greater quality of life.  So everyone is talking about it.  Like you said, there are some questions all 18-19 coaches are saying the same thing and there are other questions that everybody has a different perspective on.  I think that’s what’s so great about the mental game, is that there’s more than one way to do things – and not just the mental game but just about everything in life.  Brian, I’m sure you can speak to that.


Cain:  Yeah, there are a lot of ways to get it done.  They say the person who is going to get it done most consistently is the one who knows themselves best, and knowing the work that you put in this, I’m sure it’s going to be outstanding.  Were there things that everyone said?  Did everyone talk about one pitch at a time?  Did everyone talk about the process over the outcome?  Did everyone talk about controlling what you can control?  Every mental game guy I’ve ever listened to or interviewed on the podcast always mentioned those things.  Is there anything like that or those things that they said consistently?


Morse:  Yeah, very similar.  Actually, one of the questions that I asked was about the if factor.  You know how some teams always have these guys who just seem to always be performing at a high level.  They seem to get it done all the time the right way and they’re contagious to be around.  They have that positive energy.  What was amazing is, I want to say 18 of the 21 commented on that players’ parents and their families from a young age (be it from about 1 to 7-8 years old) and how important those formative years are and just minimizing the erosion, if you will, of the mindset and the culture that people are having on young athletes today and wanting to push them to do this and to play all these different sports and so much and training three times a day.


I think from a psychological standpoint, and what each coach in this project referenced, was just the importance of nurturing the mindset and allowing those young kids to compete with freedom and to protect that mindset.  It’s very valuable to have and once it’s destroyed by a coach or a parent who has not bought into the concept, it’s very hard to rebuild.  I think that’s one thing.  Obviously, the things that you talk about are very important and mentioned as well, but that’s one thing that jumps out at me – when you say “if I had to put this into five pages,” I would probably have 1-2 pages about that because I know that there are a lot of parents out there who are digging into this and there are a lot of coaches reading this who are also parents with young kids at home.


Cain:  What are some of the other key concepts that came up consistently in your research, Matt?  Because really what you’ve got here is you’ve got a doctoral dissertation, and research on the mental game is really what it is, but it’s put together in a way that people can read it because it’s not bogged down with academic jargon.  It’s put into applicable steps that people can use.


Morse:  Yeah.  Exactly what I was after in creating it.  I think another commonality that came up was that the pursuit of being perfect is the lowest standard that you can have in the things that you’re doing because it’s not attainable.  So rather than trying to be perfect all the time, let’s instead pursue the best version of ourselves.  Let’s pursue the best that we can perform on that day, understanding that perfection is not attainable.


Cain:  So if you say perfection is not attainable, then what is the goal?  What are they after?


Morse:  The goal would be excellence and being the best that they can be every day.  If you’re going out to compete as a baseball player rather than trying to go 4 for 4 and have these perfect outcomes, we’re looking for rather an excellent process that is hitting the ball hard or attacking the strike zone as a pitcher with intent in the things that you’re trying to accomplish.  If it’s defensively, it’s playing catch at a high level.  Things like that are what we need to take pride in today because kids are going home and they see on ESPN that this guy was 2 for 4 and this was his batting average and these are his web gems.  That’s what they think success is.  So it’s important that they understand that the process and being the best that they can be is really all that matters because that’s all that they can control.


Cain:  So if you could speak specifically maybe to some of the great coaches that you interviewed, maybe something that you took away from them.  Obviously, having spent two years with Ken Ravizza myself as one of his grad students, I’ve got a bucketful of Ravizza stories for another podcast.  But maybe something that you heard specifically, maybe from a Rob Gilbert or a Ken Ravizza or an Alan Jaeger or a Justin Toole.  What are some of the key things that people said that stuck out to you as “Man, that’s really good; I wish I had heard that when I was still playing”?


Morse:  John Brubaker actually mentioned in a section where we’re talking about failure and moving on quickly – he mentioned that the only four-letter word that he uses with the athletes and the coaches that he works with and that he wants them to use when they experience failure is “next.”  So obviously, it’s important to learn from our failures; but in my experience as a player and from the people that I’ve worked with, the ability to move on quickly is so very important to having long-term success.  Because there is going to be failure and if you let it build up, it’s going to take you down.  If you can overcome, learn from it and move on to the next; the quicker that you can do that, the better off you’re going to be.  That’s one thing I think from Coach Bru that was tremendous in Mental Game VIP and is backed up from some of the other comments from the other people on there.


Cain:  And Coach Brubaker, obviously having spent time in the trenches himself as an NCAA lacrosse coach who led a team to compete for a national championship, he’s been in the trenches.  He gets it.  He actually has coached.  I think often a lot of times people that get into the mental game took an academic route to get there instead of having the experience of being in a dugout, being in the trenches.  So for the listeners to this podcast, with what you’re going to get on the Peak Performance Podcast, is you’re going to get guests that are doing it, guests that are living it.  This is not an academic exercise.  This is real-world application of the 12 Pillars of Peak Performance and hearing from people that are actually doing the work themselves.  So you talked about Coach Brubaker.  Give us some other gems from the project, Matt.


Morse:  Sure.  The one that, this specifically was said by Tim Dixon and again is backed up by many other people in the project which I think is so cool, the commonalities that continue to come up.  Tim said that “Baseball is not about locking in for three hours but rather it’s about the short bursts of focus.”  It’s locking in and then spacing out.  How you do that, obviously, is with what Brian talks about in having an excellent pre-pitch or pregame routine that allows you to be consistent there.  I think as a fan or a spectator, a lot of times they’re viewing the game (and even coaches) as this three-hour segment – whereas a player, the better that you can get at breaking it down into one pitch at a time and locking in for seven seconds and spacing out for 15, the more consistent that they’re going to be, the more success they’re going to have, because it’s a much more comprehendible burst of focus rather than having to amp up say, for example, like a football players does for three hours where it’s much more about energy and intensity than it is about focus and consistency like it is in baseball.


Cain:  Well, it can be in football.  The best football players are going one play at a time.  You hear Pete Carroll talk about that with the Seahawks and Nick Saban with Alabama.  Tim Dixon, I’m a huge fan of Tim Dixon.  He runs a program called The Mental Locker.  If you’re a baseball pitcher or pitching coach, you definitely want to check that out – specific mental game applications for pitchers.  Tim himself was 15-0 in 1995 leading Cal State Fullerton to a national championship.  Then he went on and played Minor League Baseball with the Expos, the Red Sox a couple years.  He was a pitching coach out at Air Force and did some mental training there.  He is now doing an entrepreneurial type of sport psychology performance coaching down in the San Diego area.  Tim lived it at the highest level in college baseball and in pro baseball.  Matt, continue, man.  Give us some more gems you got from people.


Morse:  Yeah, you’re big into imagery and visualization so going through your imagery and visualization process was huge for me.  It had a great effect on my life as a player.  Since finishing my playing career, I have just continued to use it every day and I think it’s so important.  That was one of the questions I brought up in this project which was backed by just about everybody saying that it’s not only powerful, but if you want to compete and you want to have any type of success, it’s required.


I think what a lot of people don’t understand is that visualization or imagery doesn’t have to be this long, drawn-out process but rather – when I was in high school, I didn’t know anything about visualizing and imagery but I was visualizing every night when my head hit the pillow.  I was thinking about hitting the game-winning home run or catching the game-winning touchdown in football.  That’s what I thought about every day all day long.  That’s essentially imagery and visualization.  Obviously, that can be strengthened by clearing the mind and setting aside some time and turning the lights off and being by yourself.  That’s going to allow the imprint from that visualization to be strengthened.  But again, visualization and imagery is something that is required if you want to have something happen.


Brian says – you talk about everything happening twice, first in your mind and then in reality.  I think for you listening to this podcast, you can think of something right now that you once thought about happening and now is a reality in your life.  That just gives you that much better of a chance to know what you’re working towards and as an athlete, obviously, it gives you a better chance to be more comfortable, more confident in that situation when it happens, than if you were not to do that.


For example, my sophomore year before we opened up at Clemson University for opening weekend, we had a 360-degree virtual tour of Doug Kingsmore Stadium where Clemson plays with 4,000 fans in the seats, where we could put a camera out at the pitcher’s mound or the shortstop spot and do a 360-degree look-around of what it’s going to look like, what it’s going to feel like.  So how you might be able to use that with your teams is to take your field or a field that you’re playing at and have them see that and strengthen that with noise (and if you can have a video that is looking around, even better), then close your eyes and have them visualize them having success in that sport.  So there’s a lot of different ways to improve imagery and visualization.


I think the question that I asked in the book was about how powerful it is and different ways to use it.  They all come back to the bottom line, is it’s got to be done every single day and you’ve got to be intentional about doing it.  You can do it anywhere, and if you set aside time and a place to do it, it’s going to be more powerful.


Cain:  I love the part you said too about when you were a kid and you didn’t know you were doing mental imagery and visualization.  But we’re all doing mental imagery and visualization throughout the course of our lifetimes; we’re just not intentional with it because we don’t know the power of it and that it actually is called mental imagery and visualization.  I remember being a kid playing Wiffle ball with my buddy Ryan Cameron behind the village market convenience store in Williamstown, Massachusetts, and you’d be coming to home plate playing for the Yankees in a 3-2 game against the Red Sox.  And we’re playing Wiffle ball but you’re visualizing yourself being in that environment.


Zach Sorensen, who played Major League Baseball with the Indians and with the Angels, is a guest on our podcast and he talks about doing that same thing when he was a young kid.  I think we’ve all done that imagery or visualization.  Or if you were to ask yourself What did I dream about when I was a kid, do you still do that?  Do you still put the power of visualization to effect for you by thinking about and realizing something in the future before it happens?


Very much like when I was doing the IRONMAN in Arizona in November 2016.  I visualized everything.  I visualized everything except looking at what the race course was because I wanted that to be a surprise.  Then, because I cheated that part of the process, I ended up having to run 28 miles instead of 26 because I took a wrong turn.  But I had visualized everything before that race leading up to it and it was spot on.


When I was there, I had the chance to interview again Eric Byrnes, who played Major League Baseball for a number of years and was an outfielder with the A’s and with the Diamondbacks and is now an analyst with the Major League Baseball Network, and he talked about the same thing.  He would visualize as a player and he still visualizes now as an endurance athlete and all those things.  Even before he goes on set with Major League Baseball Network he’ll visualize himself the way he wants to come across, the energy, the passion on camera.  So visualization, Pillar #9 Everything Happens Twice.  Fantastic.  Matt, what else have you got for us?


Morse:  Just to add on to that, tonight when you go home and your head hits the pillow – this is something that I’ve done for 6-12 months now and really think that it helps me to maybe not sleep better but have a better morning and have a better morning routine, is by going through the next day before I fall asleep and from the minute that I wake up everything that I’m going to do, everywhere I’m going to go, what I’m going to eat, who I’m going to be with, what it’s going to look like, and trying to strengthen that as much as I can.


Going through it slowly.  You don’t have to run through it but go through it slowly and know exactly what that looks like.  I think that process for you as a coach or a parent or a teacher and administrator is definitely beneficial and it’s going to help you to, when you wake up the next day, feel like you’ve already been there and you’re more prepared and more confident – therefore, you’re going to produce better results.  So just to add on to that, I think it’s something that’s extremely important.


Cain:  Fantastic.  What else have you got, man?  Give us some more of the research you got from Mental Game VIP.  We’ve got just a couple minutes left so give us the best stuff you’ve been holding onto, Morse.  Stop holding onto it and deliver it to the guests on the podcast!  What have you got?


Morse:  Here it comes.  John Gordon talks a lot about exuding energy and how that process works.  He said that any energy you exude towards uncontrollables is a waste.  I think probably one of the most powerful things I’ve learned from Brian as a player, as a coach, as a trainer, is that everything that we do is controllable or uncontrollable.  The focus that we put onto the uncontrollables is waste of life, it’s a waste of energy, and it’s really ultimately cheating the people around us by focusing on those things because it’s not serving ourselves or our families or our teams or the people that we are around on a daily basis.  So really lock in on those things, identify those things that you can control, make a list.  Get your players to pull their phone out and make a list of the things they can’t control and focus on those on a daily basis because everything else is irrelevant.


Cain:  Fantastic.  Matt, we have just a couple of minutes left.  Is there anything else you want to offer up from the Mental Game VIP project that you pulled off and put together?  It’s fantastic.


Morse:  Maybe a hidden gem inside of things, Brian, and something I used every single game after I had done this process, was from Mike Tully, who is the Total Game Plan founder and a tremendous coach of the mental game.  He talked about walking slower on game days than you usually do and being aware of that.  So every day after I did this interview, walking into the stadium or walking out to my car that day or walking even from class to class before the game, I would walk significantly slower for the sole purpose of being aware of and slowing everything around me down so that when the game came that I was in control of myself.


He talked a lot about feeling the earth underneath your feet or feeling the floor underneath your shoes or whatever and just being more in tune with the earth, the ground, and slowing yourself down.  I believe it had a great impact on my performance.  When the game came, I wasn’t slowing down in the game but I was in control, I was relaxed, I was confident, my mind was clear, and I just felt like that intent and that awareness earlier in the day helped me to do that.


Cain:  Fascinating.  I don’t know how I missed that one until now.  I haven’t gone through the program.  That’s fantastic.  I love that.  Coach Tully.  Outstanding content he puts out.  He and Rob Gilbert are close buddies and Coach Tully has some really good stuff he puts out – which if you’re a caller of Success Hotline, which I think you are if you’re listening to this podcast, and if you’re not, here’s the number.  Stop your car, take out your cell phone, and put this in:  973-743-4690.  973-743-4690, Dr. Rob Gilbert’s Success Hotline.  Every morning 7:30 Eastern Time he shares a new three-minute motivational message.  He often references Mike Tully and the two of those guys will work on some things together.  So Matt, I can see you over there chomping at the bit to deliver more.  What else have you got?  Keep coming.


Morse:  Chomping.  Since doing both of these projects, Mental Game and Leadership VIP, I’ve just become consumed with the best and what the best do on a daily basis and what makes them the best and how do they continue to be the best.  One of the questions in the project that I asked consistently about was, What is a commonality among the best of the best that you work with on a daily basis?  This is a question that I’m going to have to ask you to dig in to look at the variety of answers because they’re all across the board.


I think what’s common among them is that it comes down to desire and hunger and people who want more, and Brian obviously quotes Jim Rowan frequently, saying that if you want more you have to become more.  So my question for you is:  What do the best of the best do that you’re around on a daily basis?  What is it that separates them?  Are they hungry?  Do they have a burning desire inside of them to be the best that they can be?  Again, I think that’s extremely important and the concept of always pursuing your best and not being caught up in being perfect can be a real game changer for you and your athletes.


Brian, it’s been awesome to be on here.  I could talk for hours about what’s inside the Mental Game VIP.  But I hope those few seeds might resonate with the listeners here and they can apply that.  Obviously, it’s always available at www.MentalGameVIP.com if you guys want to dig into the eBook or the audio program as well.


Cain:  Matt, is there a coupon code or anything that they can put in there at MentalGameVIP since they’re catching it here with the podcast?  We can help get them a little bit of a discount – can we do that?


Morse:  Year, for sure.  We can do that, Brian.  You know, previously, Mental Game VIP has retailed for $200 and that includes the paperback book, the CDs, the digital download, but right now, if you go over to mentalgamevip.com/cain you can get the instant access to the digital download and the ebook for just $50 and if you want the paperback book on top of that, you can add that on for an additional $25. So again, that’s mentalgamevip.com/cain.


Cain:  Fantastic.  Matt, thank you for adding that little piece of research, the Mental Game VIP, to the planet.  I won’t say it’s your best work that you’ve ever done because you’ve done some great work, but it is definitely up near the top of the list.  I’m not sure what your best work is yet but we’ll figure that out.  Every time Matt does something cool I look at him and I go, “Dude, that might be the best thing you’ve ever given to Planet Earth,” whether it’s changing a tire on my car in a parking lot somewhere when we get a flat or creating a new program.  It’s fantastic.


Morse:  Gotta keep changing your best, Brian.


Cain:  That’s right.  Matt, I appreciate you signing your name with excellence on this podcast.  Thanks for being on.  If our listeners want to follow up with you – website, Twitter handle, Facebook – what’s the best way for them to get themselves some more Matt Morse?


Morse:  Sure.  Head over to www.Matt-Morse.com and you can find out what I’m doing there and you can check out my social media networks and accounts there.


Cain:  Awesome.  Thanks, Matt.  You’re off the podcast for this week but we’re coming back with Leadership VIP for next week so make sure you tune in again.



Thanks for listening to the Peak Performance Podcast.  If you enjoyed this episode, please head over to iTunes and leave a positive review or share a link to this episode on social media using #PeakPod.  Mention Brian Cain and one thing you learned in this episode for your chance to win a free ticket to the next Brian Cain Experience Live Event.  Dominate the Day.